NMRCast #5 – On Air with "For Immediate Release" Regarding New Press Release Template


Last week I joined Chris Heuer, Shel Holtz, and Tom Foremeski for the latest edition of the NMR (New Media Release) for Shel Holtz’s popular For Immediate Release (FIR) podcast.

The NMRCast #5: “The Content Episode,” is available online here.

In This Edition:
New Media Release wiki
Free Josh Wolf wiki
XPRL working group website
Google Groups mailing list for New Media Release discussion (please join!)

Content summary:Participants: Chris Heuer, Tom Foremski, Brian Solis, Shel Holtz. The discussion covered the possible integration of XPRL aand the hRelease format; the results of a Social Media Club meeting on Wednesday night where the new-media release was addressed; the development of a working group; and the announcement of a case study contest.

History: The series was inspired by Tom Foremski’s original post, Die Press Release, Die Die Die, where he tells the PR industry that things cannot go along as they are . . . business as usual while mainstream media goes to hell in a hand basket. Foremski has even offered advice on how to create a better press release:

  • Provide a brief description of what the announcement is, but leave the spin to the journalists. The journalists are going to go with their own spin on the story anyway, so why bother? Keep it straightforward rather than spintastic.
  • Provide a page of quotes from the CEO or other C-level execs.
  • Provide a page of quotes from customers, if applicable.
  • Provide a page of quotes from analysts, if applicable.
  • Provide financial information in many different formats.
  • Provide many links inside the press release copy, and also provide a whole page of relevant links to other news stories or reference sources.
  • And tag everything so that I can pre-assemble my stories.

Tags: NMR, social media club, shel holtz, chris heuer, tom foremski, FIR, silicon valley watcher, SES, search engine strategies, hrelease, san jose new media, new PR, futureworks, pr2.0, pr 2.0, pr, public relations, press release, brian solis, podcast, SEO digitalpr, onlinepr, businesswire, prnewswire, marketwire, prweb

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ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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