This just in: Rocketboom Gets a New Map

Well today, after much fanfare, ok not really, Rocketboom 2.0 introduced its new “map” and a not- so-flattering hair style for Joanne Colan (sorry Joanne). After spending all of two seconds on the subject, they moved on to discuss Pluto and jumped to an on-the-scene report that captured the landmark vote that stripped it of its planetary status. For the record, Pluto is now considered a dwarf planet, which now makes Mercury the smallest planet in our galaxy.

The most interesting thing that came out of this episode was the fact that millions will have to spent on revising anything and everything relating to Pluto. Truth is, it’s a whole new way for these companies to spike sales growth for years to come. What will cost millions to fix will earn more in return.

Riveting.

Tags: rocketboom, joanne colan, Pluto, mercury

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ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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