This just in: Rocketboom Gets a New Map

Well today, after much fanfare, ok not really, Rocketboom 2.0 introduced its new “map” and a not- so-flattering hair style for Joanne Colan (sorry Joanne). After spending all of two seconds on the subject, they moved on to discuss Pluto and jumped to an on-the-scene report that captured the landmark vote that stripped it of its planetary status. For the record, Pluto is now considered a dwarf planet, which now makes Mercury the smallest planet in our galaxy.

The most interesting thing that came out of this episode was the fact that millions will have to spent on revising anything and everything relating to Pluto. Truth is, it’s a whole new way for these companies to spike sales growth for years to come. What will cost millions to fix will earn more in return.


Tags: rocketboom, joanne colan, Pluto, mercury



Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.

Brian has authored several best-selling books including What’s the Future of Business (WTF), Engage! and The End of Business as Usual. His blog,, is ranked as a leading resource for insights into the future of business, new technology and marketing.

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