The Evolution of Social Media Press Releases – NMR Cast #9

Chris Heuer, Shel Holtz, and I recorded the latest edition of the New Media Release NMRCast for Shel’s award-winning For Immediate Release (FIR) podcast.

The New Media Release Podcast, episode 9 can be downloaded here, heard directly from the FIR page, or subscribed to via the NMRCast feed. Also, the Apple iTunes subscription is now available here or by searching for NMRCast at the Apple iTunes store under “podcasts.” If you subscribe to the FIR “everything” feed, however, this podcast will not be included.

Show notes for Oct. 25, 2006:
Welcome to NMRCast episode #9, a 25-minute podcast recorded live from the San Francisco Bay Area and Washington, DC.

Content Summary:
Chris Heuer, Brian Solis, Shel Holtz. talk about about Edelman’s woes and the notion of disclosure; we catch up on Social Media Release working group progress; and we talk a bit more about tags.

Download the file here (MP3, 11.6 MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

The series was inspired by Tom Foremski’s original post, Die Press Release, Die Die Die, where he tells the PR industry that things cannot go along as they are . . . business as usual while mainstream media goes to hell in a hand basket. Foremski has even offered advice on how to create a better press release:

  • Provide a brief description of what the announcement is, but leave the spin to the journalists. The journalists are going to go with their own spin on the story anyway, so why bother? Keep it straightforward rather than spintastic.
  • Provide a brief description of what the announcement is, but leave the spin to the journalists. The journalists are going to go with their own spin on the story anyway, so why bother?
  • Keep it straightforward rather than spintastic.
  • Provide a page of quotes from the CEO or other C-level execs.
  • Provide a page of quotes from customers, if applicable.
  • Provide a page of quotes from analysts, if applicable.Provide financial information in many different formats.
  • Provide many links inside the press release copy, and also provide a whole page of relevant links to other news stories or reference sources.
  • And tag everything so that I can pre-assemble my stories.

In This Edition:
Google Groups mailing list for New Media Release discussion (please join!)

Please vote for this story at NewPR!

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ABOUT ME

Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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