Advanced PR Technology in Practice

Today I’m speaking at the Bulldog Reporter Advanced PR Technology in Practice event in San Francisco. It is an intensive update on how to exploit the state of the art for increased visibility, greater ROI and crisis management.

From the event description: You’ll bring yourself absolutely up to date on where PR technology stands today, on how to put it to use safely and cost-effectively, and on what new advances you can expect to see over the coming year. Best of all, you’ll learn it all from the nation’s most experienced practitioners of these techniques. They’ll candidly share their war stories, successes, and mistakes—so you can move forward more confidently. In just eight intensive hours, you’ll discover the most powerful techniques for increasing your visibility, improving your ROI, and managing the online conversation.

I’m participating in the “Brave New World of Social Media” panel which will cover:
- How Will Consumer Generated Media (CGM) Change PR Forever
- How PR Can Tap into New Social Media Networks
- Wiki Update for Corporate Communicators

I’ll post more on this later, along with my presentation. Many thanks to many of those who directly and indirectly helped me prepare…

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  • Tom Hayes

    Brian, Good stuff. Strange we haven’t worked together in the past. Looking forward to it in the future.

  • Brian Solis

    Yeah Tom, I too think it’s strange, but at least we finally crossed paths. Thanks….I am looking forward to catching up with you.

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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