From Social Media to Corporate Media – Video Series #1

Well, it’s a long time coming but we finally got everything edited and published for you to enjoy.

What started as a special program for PodTech (official program to be announced soon), has now spawned a life of its own. I’m running this particular series here, in advance of PodTech, because of the fusion of Social Media and PR and the bubbling activity behind the Social Media Release.

There are some very important interviews with those truly behind the evolution of Social Media and its influence on marketing, PR and advertising, including Robert Scoble, Jeremiah Owyang, Chris Heuer, and Chris Carfi.

I’ll run this over the next couple of days, so enjoy!

Video One – Setting the Stage
Brian Solis and Chris Heuer

Feel free to forward passed my intro directly to Chris’ welcome speech.

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ABOUT ME

Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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