New Media Release #12 – The Evolution of Press Releases

Chris Heuer, Shel Holtz, Tom Foremski, and I recorded the latest edition of the New Media Release NMRCast for Shel’s award-winning For Immediate Release (FIR) podcast. Welcome to NMRCast episode #12, a 28-minute podcast recorded live from the San Francisco Bay Area.

The full complement discusses the entries of Fleishman Hillard and Edelman to the social media news release party; Chris provides an update on the integration of microformats into the social media press releases standard; Tom responds to a colleague’s question about whether journalists want a new type of press release; Chris covers progress toward planning a social media new release summit.

In This Edition:
Weblo’s social media release, produced by iStudio and High Road Communications, affiliated with Fleishman Hillard
blog post about the Weblo release
Fleishman Hillard’s Ed Lee blogs about
Canada’s first social media news release
Edelman’s announcement of the debut of StoryCrafter
Edelman’s Phil Gomes offers blog posts—
part one and part two—discussing Edelman’s StoryCrafter
microformats website
Tom Foremski’s post,
Do journalists want a social media news release? from Silicon Valley Watcher
Social Media Release Wiki (contribute your case studies)
The new Social Media Release site, home of the social media release requirements
Google Groups mailing list for New Media Release discussion (please join!)

Download the file here (MP3, 12.9 MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

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Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian



  • New Research on Innovation Centers
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  • Brian Solis LikeMinds, London
  • Brian Solis LikeMinds, London