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New Media Release Cast #11 – The Evolution of Press Releases

Chris Heuer, Shel Holtz, Tom Foremski, and I recorded the latest edition of the New Media Release NMRCast for Shel’s award-winning For Immediate Release (FIR) podcast. Welcome to NMRCast episode #11, a 29-minute podcast recorded live from the San Francisco Bay Area and Kansas City, MO.

We discussed reactions to the social media release concept; announced an upcoming social media release summit; and invited PR pros to post their case studies to the social media release wiki.

In This Edition:
Social Media Release Wiki (contribute your case studies)
The new Social Media Release site, home of the social media release requirements
Google Groups mailing list for New Media Release discussion (please join!)
– How to Write a Social Media Release
#1 and #2

Download the file here (MP3, 13.4 MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

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