New Media Release Cast #11 – The Evolution of Press Releases

Chris Heuer, Shel Holtz, Tom Foremski, and I recorded the latest edition of the New Media Release NMRCast for Shel’s award-winning For Immediate Release (FIR) podcast. Welcome to NMRCast episode #11, a 29-minute podcast recorded live from the San Francisco Bay Area and Kansas City, MO.

We discussed reactions to the social media release concept; announced an upcoming social media release summit; and invited PR pros to post their case studies to the social media release wiki.

In This Edition:
Social Media Release Wiki (contribute your case studies)
The new Social Media Release site, home of the social media release requirements
Google Groups mailing list for New Media Release discussion (please join!)
– How to Write a Social Media Release
#1 and #2

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Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.

Brian has authored several best-selling books including What’s the Future of Business (WTF), Engage! and The End of Business as Usual. His blog, BrianSolis.com, is ranked as a leading resource for insights into the future of business, new technology and marketing.

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