Advanced PR Technology in Practice – Speaking this Friday in Los Angeles

Speaking at the Bulldog Reporter Conference in L.A.

This Friday, March 2nd, I’m speaking at the Bulldog Reporter conference – Advanced PR Technology in Practice, a day-long event discussing how to transform the state of the art into increased visibility, greater ROI and crisis solutions.

The event will be held in Los Angeles at The Olympic Collection.

I participated in the event when it was in San Francisco last November. I was invited to speak on Social Media, its present and its future, but I was surprised at just how few of the attendees were familiar with the fundamental building blocks including tags, networks, crowd sourcing, RSS, etc.

At one point, I stopped the presentation to ask if people were familiar with flickr or But, only a few hands went up.

I documented the experience in this post, “Social Media and PR 911.”

This time I’m speaking with Jen McClure, Executive Director, Society for New Communications Research, and Eric Schwartzman, President, iPressroom . This is a well qualified group and I’m looking forward to discussing Social Media – what it is, isn’t, and how you can participate.

The panel is called, “Brave New World of Social Media”
A. How Will Consumer Generated Media (CGM) Change PR Forever
B. How PR Can Tap into New Social Media Networks
C. Wiki Update for Corporate Communicators

Too bad I’m not at the Chicago event. I would love to have participated in Shel Israel’s discussion,“Global Neighborhoods and Social Media: Changing PR From Monologue to Dialogue.”

Hope to see you there. If not, I’ll have my presentation on Thinkfree (online alternative for Microsoft Office) for everyone to view.

  • Anonymous

    Leave it to a PR guy to write about himself.

  • Brian Solis

    I posted this for two reasons…one, to highlight the massive gap between PR and social media and also to link to the last experience.

    two, I’m hoping to get people to the event to extend the conversation from online to in-person.

  • Anonymous

    sounds like just another pr move to me.


Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian



  • Inspire Change by Brian Solis
  • New Research on Innovation Centers
  • To whom it may concern by Brian Solis
  • Brian Solis LikeMinds, London