PR Online Convergence in Los Angeles

This Thursday, I’m joining Mr. Phil Gomes for a session on Social Media and how to raise public awareness using social networks at the PR Online Convergence conference in Los Angeles.

I’ll be joining other PR and Web marketing leaders including, Eric Schwartzman, Jamie O’Donnell, KD Paine, Linda Zimmer, Sally Falkow, Mike Manuel, and none other than Jason Calacanis.

This should be an interesting discussion because, as you know, I believe many PR people aren’t ready to jump into the social category of marketing. However, it is the primary reason why I’m flying to L.A. to speak on this topic. I’m trying to help those who want to learn, understand where to start, without insulting the people they’re hoping to reach or jeopardizing the brands they may represent.

If you have any suggestions on points you or other people within the PR industry (either agency or corporate) would like me to cover, please leave a comment here.

For the agenda, click here.

You can register for the event here.

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  • John Doe from XX Agency

    I’d like to hear how to participate…especially if you do so from a personal side, but not necessarily professional.

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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