Several months ago, good friend Geoff Livingston asked me to work with him to develop a book that helps communications professionals understand and embrace new media. Geoff’s a smart guy and probably didn’t need my help to write this book, but I welcomed the opportunity to work with him.
The result is Now Is Gone – A Primer on New Media for Executives and Entrepreneurs and it’s set to hit the market in October 2007.
This was a very revealing process for me as I realized that it would take a traditional form of media to reach the people that would most benefit from the ideas and strategies shared in this book.
Now Is Gone explores how New Media (and Social Media) are forcing the evolution of PR through a rich set of meaningful interviews, case studies, and comprehensive discussions.
The difference between this book and the other “new media” books on the market is that it contains zero BS, spin, old school marketing dressed up as something new, nor does it borrow the ideas of others and claim them as our own.
This week we launched a new blog to provide details, excerpts, references, and updates on the book before and after its debut.