Link Love for Sept. 24, 2007

What Is Influence? – Max Kalehoff explores influence and why it should be a focus of every marketing campaign.

The Immediate Media Age: Of Broadband & Blogs – Om Malik discusses how the face of media has changed creating a new medium of immediacy.

Valley PR Blog, 5 Reasons to Use Social Networks – Linda VandeVrede discusses 5 reasons to use social networks for PR professionals. Features a quote from yours truly.

Social Media: Evolution to Execution – Excellent discussion and overview of Social Media, its opportunities, misperceptions, and challenges.

Can marketing be conversational? Doc Searls brilliant surmises conversational marketing while pondering the its role in human interaction.

Measuring Social Media Efforts - Chris Brogan analyzes the value of measuring and mapping the ROI of social media campaigns.

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ABOUT ME

Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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