Blog This, October 21, 2007

Please take a moment to vote for the Social Media Manifesto, the Future of Marketing Communications here. You can read it here.

Future to Newspapers: Jump in the river

Doc Searls, “To be truly alive, truly new, truly part of the life of its readers, a newspaper needs to be on the live web and not just the static one. It needs to flow news, and not just post it. It needs to flow rivers of news, or newsrivers.”

Anti-Gaming TechMeme – New PR Trend?

Robert Scoble thinks he’s identified a new trend in tech PR and how the industry revolves around Michael Arrington and TechCrunch. Scoble also highlights how some companies are successful with organic news discovery. I agree and disagree…

Exclusive: Techbloggers Have Sold Their Souls

Rogers Cadenhead comments on Robert Scoble’s original post that bloggers are selling their souls in order to participatae in the news game.

PR Pitch From Hell – Flacks: White Space is Your Friend!

I just adore B.L. Ochman. She shares ideas to help flacks improve their pitches.

Traditional Press Release Example

An example template to help with writing effective press releases for the wire and also for search engine optimization (SEO)

Technology/Internet Trends by Mary Meeker of Morgan Stanley

Myspace PR sent out very detailed briefing notes for the joint Web 2.0 Summit keynote by Rupert Murdoch and Chris DeWolfe regarding Myspace. It was supposed to be off-the-record, but as this reporter says, “…in my experience, an arrangement to keep some

The Future of the Social Media Release is in Your Hands

Brian Solis and Todd Defren collaborate on the future of the Social Media Press Release

Storyboarding: Another View on How to Use the Social Media News Release

Kami Huyse ane Geoff Livingston are among the new stars in PR. The duo continues the discussion on the evolution of the Social Media Release

We Build Our Tools And They Shape Us

Stowe Boyd, “New applications like Twitter, Facebook, Jaiku, and Pownce have rapidly emerged as the leaders in the exploding lifestreaming niche. This networked form of communication has been compared to talking on a partyline, and the flow of updates…”

A Can of Worms

Oracle Stirs the pot with a blogstorm reaction to its blogger policy for attending OpenWorld

Blogger Relations vs Social Media News Release (SMNR)

Stuart Henshall examines an SMR and Blogger relations reminding PR people, that nothing beats relationships. Tools are just tools.

Connect on Twitter, Jaiku, Pownce or Facebook.

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ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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