Doc Searls, “To be truly alive, truly new, truly part of the life of its readers, a newspaper needs to be on the live web and not just the static one. It needs to flow news, and not just post it. It needs to flow rivers of news, or newsrivers.”
Robert Scoble thinks he’s identified a new trend in tech PR and how the industry revolves around Michael Arrington and TechCrunch. Scoble also highlights how some companies are successful with organic news discovery. I agree and disagree…
Rogers Cadenhead comments on Robert Scoble’s original post that bloggers are selling their souls in order to participatae in the news game.
I just adore B.L. Ochman. She shares ideas to help flacks improve their pitches.
An example template to help with writing effective press releases for the wire and also for search engine optimization (SEO)
Myspace PR sent out very detailed briefing notes for the joint Web 2.0 Summit keynote by Rupert Murdoch and Chris DeWolfe regarding Myspace. It was supposed to be off-the-record, but as this reporter says, “…in my experience, an arrangement to keep some
Brian Solis and Todd Defren collaborate on the future of the Social Media Press Release
Kami Huyse ane Geoff Livingston are among the new stars in PR. The duo continues the discussion on the evolution of the Social Media Release
Stowe Boyd, “New applications like Twitter, Facebook, Jaiku, and Pownce have rapidly emerged as the leaders in the exploding lifestreaming niche. This networked form of communication has been compared to talking on a partyline, and the flow of updates…”
Oracle Stirs the pot with a blogstorm reaction to its blogger policy for attending OpenWorld
Stuart Henshall examines an SMR and Blogger relations reminding PR people, that nothing beats relationships. Tools are just tools.