The Art of Letting Go: Now Is Gone Podcast Series #3

On the heels of the official book release, Geoff Livingston and I continue our podcast series discussing the seven principles of community engagement uncovered in Now is Gone.

  • Message control is the antithesis of social media, which enables people to communicate
  • The video “The Break-Up” serves as the ideal example of this culture clash (just replace the word “Advertising” on his shirt with “Public Relations” and play along
  • Companies will lose their customer relationships if they don’t learn how to speak with them
  • Marketing departments have a really hard time letting go of message control as an ethos
  • Newer cultures have an easier time adopting versus more established companies and marketing departments who “mastermind messages”
  • Jennifer McClure’s work with New Communications Review does a great job providing actual data showing the benefits of participating in conversations versus message control
  • Doc Searls, “There’s no market for messages” and Phil Gomes extrapolation on no market.

Click here to listen.

Click here to download.

Now is Gone is currently available on Amazon and Bartleby Press (autographed edition).

#1: Audiences versus Communities.

#2: Participation is Marketing

Connect with me on Twitter, Jaiku, Pownce or Facebook.

Share

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

RECENT TWEETS

FLICKR FEED

  • Nasdaq Closing Bell (@Pivotcon)
  • Nasdaq Closing Bell (@Pivotcon)
  • Nasdaq Closing Bell (@Pivotcon)
  • Nasdaq Closing Bell (@Pivotcon)

ARCHIVE