Now is Gone Set for Release on November 12, 2007

Bartelby Press issued a Social Media Release announcing that Now Is Gone: A Primer on New Media for Executives and Entrepreneurs by Geoff Livingston with yours truly will be available for sale on Monday, November 12th.

In one sitting, the book helps business executives and communications professionals understand social media and how to integrate it into the marketing mix:

  • Introduces Social Media, the benefits, and the importance of engaging with influencers and customers directly
  • Explains the new culture of two-way conversational marketing
  • Inspires and shapes social media strategies to successfully engage communities
  • Highlights some of the more common social media promotion tools
  • Reveals cultural hurdles a company must face before starting social media outreach
  • Provides ways to manage the rapid evolution of social networks and technologies

Social Media is about empowering people to have conversations where they take place. It starts with acknowledging that customers are people and companies are represented by people. The difference today is that it’s not about marketing “at” audiences any longer, it’s about conversations between people. Social Media has empowered almost anyone to earn an influential voice, which in turn sparks conversations that have direct influence with peers. The choice is now with the companies who need to understand the significance Social Media plays in the markets of conversations and how they will participate in order to help and guide their customers.

The book is available for pre-order at



Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.

Brian has authored several best-selling books including What’s the Future of Business (WTF), Engage! and The End of Business as Usual. His blog,, is ranked as a leading resource for insights into the future of business, new technology and marketing.

Contact Brian



  • Düsseldorf to SFO - skimming the clouds
  • Brian Solis, Future of Business Forum, Oslo
  • Brian Solis, Future of Business Forum, Oslo
  • Brian Solis, Future of Business Forum, Oslo