On November 13th, 2008, Geoff Livingston and I quietly celebrated the bookversary of Now is Gone, one of the first books that tackled the subject of social media and new PR strategies for corporate marketers and communicators.
– Thousands of people have read the book
– We’ve received hundreds of thank yous from folks who said it changed their business life
– Now Is Gone received more than 50 positive reviews
– The book took the silver medal in the Axiom Business Book Awards
Now Is Gone helps businesses embrace Social Media realistically, intelligently, and authentically as an extension to their corporate marketing initiatives. Readers learn how to participate in social media from how to listen, how to learn and adapt, and to how to engage over time. In addition to sharing best practices, the book also features case studies that demonstrate corporate successes.
If you haven’t read the book yet, Now is Gone is available on Amazon for ~$10.