Introducing the 2009 Twitter Bowl; Rate Your Favorite Super Bowl Ads on Twitter

Note: to bypass the background story and skip straight to the instructions for Twitter Bowl, click here.

In 2008, Jeremiah Owyang had a great idea to extend the conversation about Super Bowl ads from my living onto Twitter. Chris Heuer, Stephanie Agresta, Darryl Siry, Ben Metcalfe, Eric Gonzales, and I quickly supported the idea and set up a series of Twitter stations to kick things off. Josh Bernoff of Forrester analyzed 2,500 tweets and organized the results into an impressive ratings summary. That was the beginning of #superbowlads on Twitter.

This year, we will continue the tradition of rating the Super Bowl ads on Twitter, but with a small twist – one that hopefully makes Josh Bernoff’s life a little bit easier. Unfortunately Jeremiah and Shirley are returning from Hawaii, so I had a different idea to get us back into the game, while contributing and showcasing the results in real time.

This year, we’ve also rallied the support of Louis Gray, Guy Kawasaki, and Jesse Stay, founder of SocialToo. Since Twitter is rooted in public interaction and provides the ability to extend its functionality, I wanted to find a Twitter application that would allow us to not only monitor discussions and ratings related to #superbowlads, but also provide the ability to capture and present votes. This might be one of the biggest “social” focus groups to date…

SocialToo is a suite of productivity solutions for Twitter and other social networks. It’s most notable and unique feature is SocialSurverys, providing the ability to create elegant polls that can be shared across multiple networks (provides for automatic distribution through Twitter) and tracked in one central location for analysis.

Introducing the Second Annual Twitter Bowl…

Your hosts:

Jeremiah Owyang – @jowyang
Chris Heuer – @chrisheuer
Louis Gray – @louisgray
Jesse Stay – @jesse
Guy Kawasaki – @guykawasaki
Yours Truly – @briansolis

How to Play:

- If you don’t already have a Twitter account, join here.

- Vote for your favorite ads here and share the following link with everyone you know (do so often): http://poprl.com/FmN

- Discuss and rate each of the Superbowl ads on Twitter. Be sure to add this text #superbowlads, to each Tweet. Doing so will automatically channel your updates into the main dialog hosted at SocialToo (below the survey).

That’s it!

Enjoy the game and follow the conversation. We’ll publish the final stats and compare the how Twitter compares to mainstream polls.

Don’t forget, share this link!
http://poprl.com/FmN

Watch the 2009 Super Bowl commercials online here:

NBC
Hulu
Spike
Superbowl-Ads
Spotbowl
NFL

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ABOUT ME

Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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