BackType Connects the Conversation Graph

I’m a strong supporter of BackType and the work of Christopher Golda since the debut of the highly valuable comments search engine last September.

Listening effectively requires extensive and active monitoring of not only blog posts and Tweets on Twitter, but also blog comments and other active networks that define the Conversation Prism. It’s how identify active communities that necessitate not only responses, but ongoing participation.

BackType brings blog post comments into the spotlight. Whether you’re managing an online reputation management (ORM) or an online monitoring system (OMS), BackType allows you to search keywords across the blogosphere to uncover important conversations that may require our participation, or at the very least, provide you with insight into critical community perspective. You can also search all comments by a particular person and date range to create a snapshot of someone’s area of focus, bias, or expertise.

Golda reached out to let me know that the company introduced two new services that will assist in the listening and monitoring workflow by connecting you to the conversation graph that ultimately connects and powers the Conversation Prism.

BackType Connect reveals all of the conversations that link to a particular post or article. Up until now, many of us have relied up BlogPulse Conversation to track all posts related to a host link – which is still highly effective. Now with BackType Connect, you can unearth related Tweets and highly relevant comments from blogs, FriendFeed, Digg, Reddit, and other networks.

It’s not just about the visualization of comments related to links, BackType Connect “connects” you to the distributed coversations across the Social Media landscape directly in the communities were people are interacting around the content.

Did you know that over one million links are tweeted per day? The problem to date has been that many use URL shorteners to save room for precious characters in Twitter. Unfortunately, when we use intermediary linking bridges, we disrupt the conversation graph by breaking the direct connection between a shared public link and the host link. Instead, we inject a new step by linking to a third party site that then redirects the viewer back to the original source. Most tools are unable to track this path, so the originator of the shared content loses the ability, and corresponding authority, to track affiliated conversations.

To solve this problem, the BackType team released BackTweets, a new service that lets you search for links on Twitter.

You can search keywords to match any URL in which they’re used or complete source URLs to track links to articles, blog posts, videos, bookmarks, etc. It surfaces pertinent tweets that can’t find.

For example, here’s a BackTweet search for the original URL for my post on mapping relationships on Twitter and social networks, “The Ties that Bind Us.” Notice how it uncovers all related links that I would normally miss through traditional linkbacks, searches on Twitter for my name or username, and most importantly, traverses the tricky waters of URL shortneners from to to TinyURL.

Brands, publishers, BackType reveals how people are interacting and engaging with your company and/or content.

BackType Connect and BackTweets should find permanent residence in your toolbox of solutions for listening to related conversations and online reputation management (ORM).

Please let me know how BackType helps you…

Related Posts on PR 2.0:

- Tracking Brands on Twitter to Improve How You Listen and Engage
- Comcast Cares and Why Your Business Should too
- Facebook Swims Its Way into Your Lifestream: What the Facebook news means to you
- Top Trends and Apps: How Do People Use Twitter?
- The Ties that Bind Us - Visualizing Relationships on Twitter and Social Networks
- Make Tweet Love – Top Tips for Building Twitter Relationships
- The Battle for Your Social Status
- How Dell Deals with Twitter
- Need a Dictionary for Twitter?
- Introducing MicroPR, A Resource for Journalists, Analysts, & Bloggers on Twitter
- Twitter Tools for Communication and Community Professionals
- Is Twitter a Viable Conversation Platform
- Is FriendFeed the Next Conversation Platform

  • Dowell Taggart Team

    I checked out BackType and can see its usefulness. Keep the recommendations coming. I have found many of them very useful.

  • Brian Solis

    Thanks! I’ll do my best! :)

  • Deirdre

    Brian, great post. I agree that blogs haven’t lost authority, the way we measure the authority has to accomodate changing behavior in the blogosphere and the use of micromedia. I’m going to retweet your post now : ) Thanks for sharing!

  • Stephanie Valentine

    Brian, thank you! I have been looking at various tools that allow me to find conversations of interest going on around the web. works good but BackType is GREAT. Thanks for posting another tool for lurkers. It helps for market research and helps me be intelligible when I actually do jump into conversation with others in a new area of interest.

  • hanum

    best comment search engine which ever I found, cool. Nice info sharing, so informatif posting. Thank's…

  • hanum

    best comment search engine which ever I found, cool. Nice info sharing, so informatif posting. Thank's…

  • refurbishedcomputers

    Backtype gives you an overall view of your comments which you or anyone has posted for himself or for SEO purpose.

    Through this way you can keep a track of your activities.

  • air max shoes

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  • Cycling Review

    I guess it makes sense in the buzz of the world wide web to have a way to search of comments. But sometimes I wonder if there's too much information about information merely for information's sake. Now we're talking about the act of talking.
    Burley Honey Bee Bike Trailer Review

  • Bike Trainer

    You said-
    “Did you know that over one million links are tweeted per day? The problem to date has been that many use URL shorteners to save room for precious characters in Twitter. “

    Another problem that's cropping up is crooks using the fact that you can't 'pre-check' where a link will be going when shorteners are used.

  • door handles

    I was always a big fan of BackType too. I found it easy to use and also recommended it to a fair few people also!


Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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