Jay Rosen on Putting the Public Back in Public Relations

Jay Rosen is a leading and innovative authority and one of my favorite voices on the subject of new media and journalism. I’ve admired his writing and vision for several years and often reference his work.

Jay Rosen teaches Journalism at New York University, where has been on the faculty since 1986. Rosen is the author of PressThink, a weblog about journalism and its ordeals, which he introduced in September 2003. He also blogs at the Huffington Post.

I’m humbled to share with you Jay’s thoughts on my new book with Deirdre Breakenridge, “Putting the Public Back in Public Relations.Thank you Jay, I truly appreciate it..

“Movers of the message, now hear this: the public on the other end of the transaction isn’t waiting around for you to reach it with your pitch. Let Brian Solis explain these things to you, and you will be far, far better off.”

– Jay Rosen

Putting the Public Back in Public Relations is written for the those facing the new intersection of all that is rooted in Public Relations including PR, media and analyst relations, customer service, product development, social media, brand and community managers, executive management, HR, journalists, bloggers, marketing, advertising, students, teachers, content publishers, and everyone in between.

The book is now in stock at Amazon, the Amazon Kindle store, Barnes & Noble, Safari, and bookstores everywhere.

You can read more about the book here.

Hugh MacLeod (@gapingvoid) also created an original and brilliantly poignant drawing to commemorate the book’s debut. Click here to see it.


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ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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