The Internet is More Biology Than Technology: The Top 10 Ways to Monetize Twitter

At the Real-Time Stream event in Redwood City, California organized by TechCrunch, industry pioneers and pundits discussed the state and future of the Real-Time Web also increasingly referred to as the “now” Web.

When it comes to search, the most notable comparison between traditional and real-time discovery is represented in the difference between human memory and consciousness. The experience of searching for relevant information is personified in the context of what you’re doing and not necessarily that of what you’re typing into the search box. And according to Edo Segal, Investor and founder of Relegance,”The Internet is more biology than technology.”

I agree. Outside of the realm of search, I’ve also professed that Social Media is less represented by technology and more defined through digital anthropology.

It’s about connecting people to information and those sharing it. The social relationships formed through real-time search and interaction bolsters the real value online, over the very links that are considered the governing currency of the Web.

The patterns for real-time search offer an augmented reality, mapping who we are on the Internet. We’re bound by synchronous interaction and influenced by the liveliness of every experience. Through this activity and synchronicity, new applications are emerging to foster collaboration and communication.

The constructs of what, where, how, and to whom we communicate and share information is converging through an aggregated view of related activity and a syndicated architecture designed to extend and amplify our voice.

When it comes to savvy, proven, and incredibly successful tech investors, Ron Conway is a legend. He has a gift or an uncanny sense of shrewdness, or a fusion of both, to identify the real opportunities that will transform into successful exits and also fuel and inspire aggressive innovation in the process.

To help entrepreneurs, startups, and industry leaders capitalize on this tremendous opportunity, Ron Conway offered his vision for the Top 10 ways to monetize real-time conversations:

10. Lead generation
9. Coupons
8. Analytics, analyzing the data
7. Enterprise CRM
6. Payments
5. Commerce
4. User-authentication, verifying accounts
3. Syndication of new ads
2. Advertising – Context and display ads
1. Acquiring followers

According to Conway, if you add these up, initial estimates equate to roughly $5 billion. In comparison to traditional monetization in search, Google earns about $20 billion in ads per year.

What do you think?

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Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.

Brian has authored several best-selling books including What’s the Future of Business (WTF), Engage! and The End of Business as Usual. His blog,, is ranked as a leading resource for insights into the future of business, new technology and marketing.

Contact Brian



  • Brian Solis, Future of Business Forum, Oslo
  • Brian Solis, Future of Business Forum, Oslo
  • Brian Solis, Future of Business Forum, Oslo
  • Brian Solis, Future of Business Forum, Oslo