TwitCam Lets You Host Live Video Chats in Twitter

Video on Twitter has offered a way for brands and spokespersons to visually share a more human side of the company with friends and followers. Up until now, 12seconds, Seesmic Video, TwitVid, Twiddeo, Twitc, TwitLens, and Tweetube, offered the most common and seamless bridges for connecting short (episodic) videos directly to the Twitter stream. In the last two weeks, we’ve been introduced to two new solutions video solutions for Twitter, that combine live video, Twitter streams and community interaction in one window.

While services such as Qik, Justin.tv and ustream have provided hosted and brandable platforms for live video and community engagement for a while now, we haven’t yet witnessed an integrated application for Twitter.

At the Real-Time Stream Crunchup hosted by TechCrunch in Redwood City recently, Justin.tv demonstrated CamTweet, a upcoming service for broadcasting live video on a branded channel and hosting an aggregated forum for people to tweet responses that appear inline.

Lifestream was so inspired by the demo of CamTweet (as viewed over uStream) that the company developed, and launched, Twitcam ahead of the official release of CamTweet.

Perhaps what’s most interesting here is that this is a way of hosting an engaging series of discussions that extend beyond the hosted channel – resonating across twitter and wherever each person on twitter subsequently syndicates their Tweets. This potentially extends the real-time dialogue across social networks and other aggregations services and  activity streams that can appeal to attract additional viewers.

Both services are ideal for hosting live discussions, demonstrations, training sessions, product launches, news conferences, support sessions, or general discussions to share relevant information and knowledge.

Just remember, no matter how low the barrier to entry or how wide-open the threshold for publishing content, you are defined by the perception of those who view, read, or discuss your brand.

Give them something (you want them) to talk about….

card.ly

Connect with me on:
Twitter, FriendFeed, LinkedIn, Tumblr, Plaxo, Plurk, Identi.ca, BackType, Social Median, or Facebook

Kindle users, subscribe to PR 2.0 here to receive this feed on your device.

Now available (click to purchase):



Share

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

RECENT TWEETS

FLICKR FEED

  • “People aspire to be part of something bigger than themselves. Give them something to align with to create a sense of belonging. Change is upon us. Change is because of us.” A quote from #EndofBusiness on the @Telstra wall via @montyhamilton
  • Brands are co-created
  • Ideas
  • "Customer centricity starts by investing in a culture of putting the customer first. Technology then amplifies your purpose so that it creates and extends value to those seeking it." - not sure who created it, but if it's you...thank you!

ARCHIVE