Studying the impact of innovation on business and society

Is This the First Credentialed Example of Live Tweeting Earning a Spot on Press Row in Sports?

The St. John’s men’s basketball organization seems to believe so…

Today, St. John’s credentialed Peter Robert Casey as their official “Live Tweeter” for the 2009-10 season. Believed to be the first primarily Twitter-based blogger to earn a spot on press row anywhere, Casey will have a courtside seat to bring his brand of analysis and social media expertise to Red Storm basketball contests and the online community this next season.

With more than 50,000 users, Casey is currently among the Top 10 most-followed basketball-related users on Twitter. The Brooklyn, N.Y., native and Bronx resident trails only NBA superstar Shaquille O’Neal of the Cleveland Cavaliers, Dwight Howard of the Orlando Magic, the Los Angeles Lakers, University of Kentucky coach John Calipari, Chris Bosh of the Toronto Raptors, Charlie Villanueva of the Detroit Pistons and a few others among those associated with professional, collegiate and youth basketball. Casey is, by far, the most-followed basketball-related individual who is not a professional basketball player, team or coach.

Casey’s arrangement with St. John’s Athletics is as an independent, credentialed Twitter micro-blogger, which will allow him to use his access to take St. John’s basketball from his behind-the-scenes vantage point directly to hoops fans worldwide, and in real time via Twitter. Casey currently brings a broad-based perspective on all things basketball to his massive following on Twitter, distributing links to news items, event coverage and feature stories, while providing an interactive forum for discussion and conversation. Through Twitter, fans of St. John’s basketball and the basketball community as a whole will be able to chat with Casey during live action – about the game, athletes, coaches, strategy, atmosphere or any topic that comes to mind.

Follow him on Twitter.

For the full story, please read the press release.

Connect with Brian Solis on:
Twitter
, FriendFeed, LinkedIn, Tumblr, Plaxo, Plurk, Identi.ca, BackType, Posterous, or Facebook


Kindle users, subscribe to PR 2.0 here.

New book and Conversation Prism poster now available (click below to purchase):


33 COMMENTS ON THIS POST To “Is This the First Credentialed Example of Live Tweeting Earning a Spot on Press Row in Sports?”

  1. Lewis Howes says:

    Peter is a great guy, and deserves this type of stuff.  Way to represent the sports pros Peter!

  2. Guest says:

    great job peter! i hope you open up new doors for sports microbloggers!  @jdbasketball

  3. Chris Saad says:

    Commenting

  4. samraat kakkar says:

    Actually this is the second example. Sky Sports, UK recently had an ex-cricketer David Lloyd tweeting from a recent ashes test match while he was also commenting on the match for Sky Sports..http://twitter.com/bumblecricket

Leave a Reply

Your email address will not be published. Required fields are marked *

Join the Newsletter

Sign up for the newsletter.

Stay Connected
Instagram
Twitter