Is This the First Credentialed Example of Live Tweeting Earning a Spot on Press Row in Sports?

The St. John’s men’s basketball organization seems to believe so…

Today, St. John’s credentialed Peter Robert Casey as their official “Live Tweeter” for the 2009-10 season. Believed to be the first primarily Twitter-based blogger to earn a spot on press row anywhere, Casey will have a courtside seat to bring his brand of analysis and social media expertise to Red Storm basketball contests and the online community this next season.

With more than 50,000 users, Casey is currently among the Top 10 most-followed basketball-related users on Twitter. The Brooklyn, N.Y., native and Bronx resident trails only NBA superstar Shaquille O’Neal of the Cleveland Cavaliers, Dwight Howard of the Orlando Magic, the Los Angeles Lakers, University of Kentucky coach John Calipari, Chris Bosh of the Toronto Raptors, Charlie Villanueva of the Detroit Pistons and a few others among those associated with professional, collegiate and youth basketball. Casey is, by far, the most-followed basketball-related individual who is not a professional basketball player, team or coach.

Casey’s arrangement with St. John’s Athletics is as an independent, credentialed Twitter micro-blogger, which will allow him to use his access to take St. John’s basketball from his behind-the-scenes vantage point directly to hoops fans worldwide, and in real time via Twitter. Casey currently brings a broad-based perspective on all things basketball to his massive following on Twitter, distributing links to news items, event coverage and feature stories, while providing an interactive forum for discussion and conversation. Through Twitter, fans of St. John’s basketball and the basketball community as a whole will be able to chat with Casey during live action – about the game, athletes, coaches, strategy, atmosphere or any topic that comes to mind.

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For the full story, please read the press release.

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ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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