Introducing The Social Compass

An excerpt from my next book

A compass is a device for discovering orientation and serves as a true indicator of physical direction.

Inspired by a moral compass, The Social Compass serves as our value system when defining our program activities. It points a brand in a physical and experiential direction to genuinely and effectively connect with customers, peers, and influencers, where they interact and seek guidance online.

The Compass features the artistic talents of Jesse Thomas and JESS3 the team that helped me bring The Conversation Prism to life.

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  • [...] competitor lo sta già facendo. Ovviamente un simile approccio non porta molto lontano. Il “social marketing compass” proposto da Brian Solis esemplifica la necessità per un brand di pensare in modo strategico [...]

  • [...] Have you ever seen or used Brian Solis’ Social Marketing Compass? [...]

  • [...] to the right path towards customer satisfaction and effective messaging, a good guide would be the Social Marketing Compass by Brian Solis [...]

  • [...] Via. Etiquetado como:Infográficos, public relations, social media [...]

  • Social comments and analytics for this post…

    This post was mentioned on Twitter by stevegarfield: The Social Marketing Compass http://bit.ly/17OV0K #ims09…

  • [...] Questa la descrizione del progetto estratta dalla prossima pubblicazione: A compass is a device for discovering orientation and serves as a true indicator of physical direction. Inspired by a moral compass, The Social Compass serves as our value system when defining our program activities. It points a brand in a physical and experiential direction to genuinely and effectively connect with customers, peers, and influencers, where they interact and seek guidance online. A compass is a device for discovering orientation and serves as a true indicator of physical direction. Inspired by a moral compass, The Social Compass serves as our value system when defining our program activities. It points a brand in a physical and experiential direction to genuinely and effectively connect with customers, peers, and influencers, where they interact and seek guidance online.(BS) [...]

  • [...] We each possess an inherent and unique ability to make decisions governed by a moral compass. These decisions are now challenged by real-time architectures that entice us to say what we think, before we think it through. What we publish online says more about us than we know or we may realize. In an era where common sense may prove uncommon, an updated form of social psychology is necessary to learn and consequently teach netizens how to create their own destiny, centered by a relevant and meaningful social compass. [...]

  • Rachelle says:

    Very cool! Interesting how you related it to the moral compass…

  • [...] We each possess an inherent and unique ability to make decisions governed by a moral compass. These decisions are now challenged by real-time architectures that entice us to say what we think, before we think it through. What we publish online says more about us than we know or we may realize. In an era where common sense may prove uncommon, an updated form of social psychology is necessary to learn and consequently teach netizens how to create their own destiny, centered by a relevant and meaningful social compass. [...]

  • [...] We each possess an inherent and unique ability to make decisions governed by a moral compass. These decisions are now challenged by real-time architectures that entice us to say what we think, before we think it through. What we publish online says more about us than we know or we may realize. In an era where common sense may prove uncommon, an updated form of social psychology is necessary to learn and consequently teach netizens how to create their own destiny, centered by a relevant and meaningful social compass. [...]

  • Brian the social compass great way to describe what is quite a complex topic. I will be using it as a framework (properly referenced of course!) in my discussion as I go into the strategic review session of the launch of The Buzz Insurance company with my corporate Board. We developed our bsuiness model through on line and offline co creation. We are now 10 months old and have been working on an integrated engagement model but it is often hard to explain to those operating with older business model lens. Thank you.

  • [...] and as such, guides many practitioners away from their true opportunity and purpose. Their social compass is unknowingly misaligned and what should point to true North may in fact, displace their center of [...]

  • [...] Introducing The Social Compass | Brian Solis [link to post] via [...]

  • [...] and as such, guides many practitioners away from their true opportunity and purpose. Their social compass is unknowingly misaligned and what should point to true North may in fact, displace their center of [...]

  • [...] This is Brian Solis, JESS3 Social Compass, read more about it here. [...]

  • [...] and as such, guides many practitioners away from their true opportunity and purpose. Their social compass is unknowingly misaligned and what should point to true North may in fact, displace their center of [...]

  • Morten Wang says:

    The compass looks stunning, and the different labels are interesting, but I fail to understand it. In a regular compass, the different sides are opposites, and you're only able to go in one direction at any given point in time. The social compass seems to have several labels that aren't close to being mutually exclusive. I'd appreciate it you could take the time to ellaborate a little on the ideas behind it.

  • Morten Wang says:

    The compass looks stunning, and the different labels are interesting, but I fail to understand it. In a regular compass, the different sides are opposites, and you're only able to go in one direction at any given point in time. The social compass seems to have several labels that aren't close to being mutually exclusive. I'd appreciate it you could take the time to ellaborate a little on the ideas behind it.

  • [...] Solis and Jesse Thomas, the creators of the Conversation Prism, have introduced the Social Compass. Like the Prism with its assemblage of social media tools, the Compass brings together virtually [...]

  • [...] conversation of individual value systems to light. It’s one of the reasons why I created a Social Compass to serve as our moral compass in professional online [...]

  • briansolis says:

    Please note, the name is changing to “The Social Compass”

  • Brian, when is the next book coming out? I'd love a review copy for http://www.readitfor.me :) Love your work, and in particular your ability to simplify complex ideas through visuals. A true talent indeed.

  • Brian has done it again. Awesome! Thanks a lot for making things easier for all of us.

  • [...] don’t know Brian, check him out. He created the excellent Conversation Prism and freshly unveiled Social Compass. I’ll say the same thing about Brian that I did about Valeria Maltoni yesterday – this cat know [...]

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    ABOUT ME

    Brian Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing. He is principal of FutureWorks, an award-winning New Media agency in Silicon Valley, and has led interactive and social programs for Fortune 500 companies, notable celebrities, and Web 2.0 startups. BrianSolis.com is among the world's leading business and marketing online resources.

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