Introducing The Social Compass

October 8, 2009
Comments

An excerpt from my next book…

A compass is a device for discovering orientation and serves as a true indicator of physical direction.

Inspired by a moral compass, The Social Compass serves as our value system when defining our program activities. It points a brand in a physical and experiential direction to genuinely and effectively connect with customers, peers, and influencers, where they interact and seek guidance online.

The Compass features the artistic talents of Jesse Thomas and JESS3 the team that helped me bring The Conversation Prism to life.

For a larger version, please click here.

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RECOMMENDED POSTS

ahawkinson
Your Social Compass looks very interesting. One reaction I had as I tried to absorb the image - how will time / temporal issues act as a filter across this? Urgency and expediency and the "real-time" dynamics of how people interconnect and get value out of these networks is a factor that I'm also very interested in. The real-time web doesn't necessarily alter the elements that I see in your Social Compass, but will impact the recommended behaviors and actions that are most important at any given moment.

I'm looking forward to learning more.

DragonI
@briansolis is the king of social marketing visualization encapsulation

Morgan Lyons
The graphic suggests layers or texture to me. I don't get that with a compass. I don't have a sense of present location with a compass. Now, a GPS gives me my present position, lets me experiment with possible routes and adapts to the input I gather along my path. Maybe I'm missing something. I'm looking forward to seeing more. Thanks.

Clemence Ko
Wow. The poster looks really cool. And I like your definition of the social compass - "serves as our value system when defining our program activities. It points a brand in a physical and experiential direction to genuinely and effectively connect with customers, peers, and influencers, where they interact and seek guidance online."

Copydimitri
Very clear and insightful overview. Thanks!

Bernie Ritchie
Check out Brian Solis' latest stroke of genius - The Social Marketing Compass!

Amadou M. Sall
Brian has done it again. Awesome! Thanks a lot for making things easier for all of us.

stevecunningham
Brian, when is the next book coming out? I'd love a review copy for www.readitfor.me :) Love your work, and in particular your ability to simplify complex ideas through visuals. A true talent indeed.

briansolis
Please note, the name is changing to "The Social Compass"

adamsscott
A very detailed description thank you.

Morten Wang
The compass looks stunning, and the different labels are interesting, but I fail to understand it. In a regular compass, the different sides are opposites, and you're only able to go in one direction at any given point in time. The social compass seems to have several labels that aren't close to being mutually exclusive. I'd appreciate it you could take the time to ellaborate a little on the ideas behind it.

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ABOUT ME

Brian Solis is globally recognized as one of most prominent thought leaders in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing. He is principal of FutureWorks, an award-winning New Media agency in Silicon Valley, and has led interactive and social programs for Fortune 500 companies, notable celebrities, and Web 2.0 startups. BrianSolis.com is ranked among the top of world's leading business and marketing online resources.

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