Introducing The Social Compass

An excerpt from my next book

A compass is a device for discovering orientation and serves as a true indicator of physical direction.

Inspired by a moral compass, The Social Compass serves as our value system when defining our program activities. It points a brand in a physical and experiential direction to genuinely and effectively connect with customers, peers, and influencers, where they interact and seek guidance online.

The Compass features the artistic talents of Jesse Thomas and JESS3 the team that helped me bring The Conversation Prism to life.

For a larger version, please click here.

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  • http://hawkinson.cloudprofile.com ahawkinson

    Your Social Compass looks very interesting. One reaction I had as I tried to absorb the image – how will time / temporal issues act as a filter across this? Urgency and expediency and the “real-time” dynamics of how people interconnect and get value out of these networks is a factor that I'm also very interested in. The real-time web doesn't necessarily alter the elements that I see in your Social Compass, but will impact the recommended behaviors and actions that are most important at any given moment.

    I'm looking forward to learning more.

  • http://twitter.com/DragonI Shane

    @briansolis is the king of social marketing visualization encapsulation

  • Morgan Lyons

    The graphic suggests layers or texture to me. I don't get that with a compass. I don't have a sense of present location with a compass. Now, a GPS gives me my present position, lets me experiment with possible routes and adapts to the input I gather along my path. Maybe I'm missing something. I'm looking forward to seeing more. Thanks.

  • Clemence Ko

    Wow. The poster looks really cool. And I like your definition of the social compass – “serves as our value system when defining our program activities. It points a brand in a physical and experiential direction to genuinely and effectively connect with customers, peers, and influencers, where they interact and seek guidance online.”

  • http://vancopytotcontent.blogspot.com/ Copydimitri

    Very clear and insightful overview. Thanks!

  • http://twitter.com/managementsushi Bernie Ritchie

    Check out Brian Solis' latest stroke of genius – The Social Marketing Compass!

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  • http://twitter.com/amsall Amadou M. Sall

    Brian has done it again. Awesome! Thanks a lot for making things easier for all of us.

  • http://www.polarunlimited.com/readitfor.me stevecunningham

    Brian, when is the next book coming out? I'd love a review copy for http://www.readitfor.me :) Love your work, and in particular your ability to simplify complex ideas through visuals. A true talent indeed.

  • http://www.briansolis.com briansolis

    Please note, the name is changing to “The Social Compass”

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  • Morten Wang

    The compass looks stunning, and the different labels are interesting, but I fail to understand it. In a regular compass, the different sides are opposites, and you're only able to go in one direction at any given point in time. The social compass seems to have several labels that aren't close to being mutually exclusive. I'd appreciate it you could take the time to ellaborate a little on the ideas behind it.

  • Morten Wang

    The compass looks stunning, and the different labels are interesting, but I fail to understand it. In a regular compass, the different sides are opposites, and you're only able to go in one direction at any given point in time. The social compass seems to have several labels that aren't close to being mutually exclusive. I'd appreciate it you could take the time to ellaborate a little on the ideas behind it.

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  • http://www.thebuzzinsurance.com.au/ Jacki Johnson

    Brian the social compass great way to describe what is quite a complex topic. I will be using it as a framework (properly referenced of course!) in my discussion as I go into the strategic review session of the launch of The Buzz Insurance company with my corporate Board. We developed our bsuiness model through on line and offline co creation. We are now 10 months old and have been working on an integrated engagement model but it is often hard to explain to those operating with older business model lens. Thank you.

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  • http://www.straydogmarketing.com/ Rachelle

    Very cool! Interesting how you related it to the moral compass…

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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