Studying the impact of innovation on business and society

Inbound Marketing: Get Found Using Google, Social Media and Blogs

Inbound Marketing is a new book written by Brian Halligan and Dharmesh Shah of HubSpot.

This book is an exceptional guide to understanding the landscape of creating and maximizing presence. Inbound Marketing refers to the act of consumers discovering your brand through various forms of online media, without your direct engagement necessarily. In the interactive Web, I refer to this practice as SMO or Social Media Optimization – the art and science of escalating the findability of social objects within social networks and the blogosphere.

During the final stages of writing the book, Brian Halligan reached out to ask if I would provide a quote to include in the book. I of course took the time to contribute something I hoped was worthy enough for inclusion…

PR agencies, consultants and communications professionals either establish an epicenter that serves as the resource hub for their industry or they will intentionally remove themselves from the radar screens of customers and influencers alike. In the social Web, we are presented with a privilege to establish meaningful dialogue and collaborative relationships with the people who define our markets. This is an incredible opportunity to establish relevance and discoverability. Remember, consumers have choices. We’re not part of those decisions where we’re not present. Inbound marketing serves as the bridge between those seeking information, direction and insight and those willing to provide guidance and support.

As your list of must-reads expands, I suggest you add this to the stack.

Connect with Brian Solis on:
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Click the image below to buy the book/poster:

30 COMMENTS ON THIS POST To “Inbound Marketing: Get Found Using Google, Social Media and Blogs”

  1. Thanks for giving us a quote for the book…

  2. alejandrorecio says:

    great thanks i just read trust agents which you also suggested and it was excelent, thanks a lot, i find quicker to listen to audiobooks, here is the link of the book just in case somebody likes audiobooks like me

    I didn't find your book in any audiobook library, are you planning to have it soon? i would really appreciate if you let me know

    • briansolis says:

      Thank you Alejandro…no word yet on an audio version of the book, but
      there's also a kindle version 🙂

    • jkatt says:

      The point where things get REALLY interesting = when Kindle does what Amazon proved it can do when they “accidentally” busted themselves on the Orwell books: updating vital information in nonfiction books (e.g., for cancer care) realtime, overnight….also, adding basic multimedia capability. For example, in reading about Beethoven's 9th symphony, would it not be cool (and essential) to hear it?? etc~Yours Truly, Yma Lumberjack (Miss) – Editor-in-Cheese “The Daily Python”

  3. bullaman says:

    Thanks Brian. I've added it to my Christmas wish list. Recommended to my marketing-tragic boss as well 🙂

  4. mstory123 says:


    I have not yet read the book but now it in on my Kindle list for sure. I wrote about it this morning (, but you have taken what again can be a complex topic and provided a simple and elegant explanation.

    I'm not worthy!

    Mark Story

  5. Inxxu says:

    I have received this book last week as a gift from and so far I enjoying it 🙂 I warmly suggest it to everyone who want to be smart marketer 🙂

  6. Muxxex says:

    This is one of the books on my list to pick up soon 🙂

    So much to read, so much to learn!

  7. Muxxex says:

    This is one of the books on my list to pick up soon 🙂

    So much to read, so much to learn!

  8. here are more link for seo service and this is good to every all!

  9.  Just read this and searched online for some reviews. It was interesting and certainly useful, with great examples and case studies. However, it suffers from a problem common to all online marketing disciplines: it dates rapidly. After just one year, some of the strategies/techniques elaborated on are already passe, which is a shame because this is an otherwise excellent book.

  10. Keep to post a Valuable, I would like to subscribe this blog feed to my email. social media becomes a winning approach when marketers change from expensive outbound marketing tactics to more cost-effective.

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