Twitter Gets an Extreme Home Makeover with Release of New Home Page

In July 2009, Twitter debuted a new home page to appeal to the early market majority who were suddenly introduced to the popular microblog, but not quite sure what to make of it. Version 2.0 of the home page spotlighted popular themes and conversations through trending topics and real-time search to lure new users into the service through context rather than technology. Almost nine months later, Twitter continues its race towards mainstream ubiquity with the release of a new home page, version 3.0.

The new design features more dynamic content that not only showcases trends and real-time search results, but also features top tweets as well as friends, industry peers, celebrities, and relevant businesses. While the release of a new home page is usually not anywhere close to news, this release is Twitter’s attempt to demonstrate the value of a service that is introduced to potentially millions of new users daily as media, businesses, celebrities, et al, ask their audiences and communities to “follow them on Twitter.” Twitter.com is the the point of entry for all prospects and it is the trends, combined with the search results, combined with the overall experience that determines the fate of the relationship between Twitter and its visitors.The next step is for Twitter to improve the registration process to explain the true value of the service for those who really need it presented specifically across a variety of personal and professional use cases.

Contrary to popular belief, Twitter.com continues to serve as the primary service for following the stream and also tweeting with third party clients such as TweetDeck, Seesmic, HootSuite, and PeopleBrowsr appealing to more experienced and active users.

According to Twitter:

All of our recent changes embrace the notion that Twitter is not just for status updates anymore. It’s a network where information is exchanged and consumed at a rapid clip every second of the day. With so much being shared, we know that there’s something of value for everyone. People who internalize the value of Twitter understand the power of this simple medium. But it hasn’t been easy to make that value transparent or obvious for curious folks coming to Twitter for the first time.

The new and improved Twitter.com, in the very least, is an open invitation to explore conversations as they happen online…using context and contacts as lure to engagement.

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ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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