Engage was Written to Help You Find Answers in Social Media

I recently hosted a discussion on the need to lessen, not eliminate, the emphasis we place on the social media case studies and “how to” posts that are now universal, as they won’t apply to the specific circumstances or context of our challenges, opportunities, and market dynamics. I believe that we should use them solely for inspiration, but not as templates for our work. The best advice that I or anyone for that matter, can offer, lies in our ability to help you define the questions you must ask and answer yourself.


This is our time to become the very experts in our space that we once sought to answer our own questions. As such, our work should focus on self-empowerment, placing the responsibility of leadership and direction directly on us.

It’s why I wrote Engage! and also, why I am now introducing EngagingBook.com – a resource that shares the insights that didn’t make the final cut as well as new chapters that continue the education.

This is an investment in “you” and your role in leading the revolution from within. The key to success is context. And I wrote Engage to help you…

1. Redefine what you know and don’t know about social media to reset the foundation for learning and advancement (specific to your world)

2. Determine where to start, focus, grow, and to what extent

3. Collect and package information to win support for pilot programs and campaigns

4. Determine the amount of resources to support programs

5. Identify influential voices within social networks

6. Engage in meaningful and useful ways that deliver value and build both relations and relationships

7. Establish a conversational workflow to scale social media across departments

8. Build communities and inspire advocacy

9. Define useful metrics and measure everything from KPIs to ROI

10. Learn, adapt, and lead…

And that’s just the beginning.




Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.

Brian has authored several best-selling books including What’s the Future of Business (WTF), Engage! and The End of Business as Usual. His blog, BrianSolis.com, is ranked as a leading resource for insights into the future of business, new technology and marketing.

Contact Brian


    • @briansolis Dear some of America... #WTF?
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