Twitter’s @EarlyBird Soars: Launches with Disney

Prior to the July 4th Holiday, reports that Twitter would soon launch a dedicated stream for special and promotions hit the web. Today, Twitter announced that the @earlybird account takes flight and Disney goes along for the maiden voyage.

@earlybirdoffers Twitter-exclusive deals in entertainment, fashion, technology, beauty, travel and more. For a limited time, @earlybird and Disney Pictures will offer Twitter users a special “buy one, get one free” deal on tickets to “The Sorcerer’s Apprentice,” a new feature film from Walt Disney Pictures and Jerry Bruckheimer Films that opens in theaters today.

This is the second time Twitter has worked with Disney to launch new advertising initiatives. Last month, the interactive duo introduced the Promoted Trends concept with a Promoted Trend for the Walt Disney Pictures / Pixar Animation film “Toy Story 3.”

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ABOUT ME

Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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