(R)evolution Episode 6: Philip Kaplan on Social Commerce and Influence

Welcome to the (R)evolution, a new series that connects you to the people, trends, and ideas defining the future of business, marketing, and media.  Episode 6 features an interview with good friend Philip Kaplan otherwise known in the industry as Pud.

Philip earned worldwide success as the founder of the infamous F*ckedCompany.com that chronicled the flameout of Web 1.0 excess, one company at a time. Kaplan went on to start several ventures including AdBrite, the largest independent ad exchange.

While we discuss Philip’s experiences as a successful entrepreneur, the discussion ultimately steers us towards an important milestone in the evolution of the social web…the rise of the social consumer. Kaplan’s latest company starts to blur the line between social and commerce, connecting currency and transactions to experiences and connections. Blippy is a micro network where people “obsessively” write reviews about everything they buy. Blippy connects your existing e-commerce accounts such as iTunes, Netflix, Woot, eBay, among others to share purchases with friends in real-time not only in the Blippy stream, but across the social and interest graphs that define Facebook and Twitter.

Credits:

Andrew Landini, Producer
Adam Eckenfelder, Audio Tech/Re-Recording Mixing
Location: The Living Room Wine Bar, Redwood City

Past Episodes:

One: Empowered with Josh Bernoff
Two: Silicon Valley vs. The World with Sarah Lacy
Three: Rick Bakas of St. Supery Winery on Social Media, Wine and Community
Four: Charlene Li on Open Leadership
Five: Michael Fertik on Privacy and Social Networks


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ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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