The business of Twitter has grown more in this last year than it has in its brief four-year history. It’s a light year versus calendar years and now Twitter is flying high with almost 200 million users releasing 100 million Tweets per day.
Twitter released a unified style guide to align users and field reporters behind the fortification of the Twitter brand rather than ignore the social anarchy that was threatening to dilute it.
Yes, you can tweet freely, but when we refer to Tweet as a noun, we must now follow the guidelines set forth by Twitter. Last year, Twitter attempted to trademark Tweet and now we’re introduced to well-documented guidelines that help us follow the “new” rules.
We’re also now presented with official resources for Follow buttons, Tweet buttons, Widgets, and logos and icons.
Please Tweet, but ensure the proper usage when you do tweet…
Truth is, that every brand should have a social styleguide…not only how a brand should be presented and represented, but also to officially define its voice and persona as well as the traits and behaviors of its representatives in the social Web.