Lexus Debuts Darkcasting: A New Social Web Series

I recently had the opportunity to work with the Lexus team on an creative new project, Darkcasting, the company’s new social web series designed to launch the Lexus CT 200h. The Lexus CT 200h is a new compact full hybrid, equipped with some very compelling features as well as various driving and atmosphere modes to suit the many moods of the person in control – seriously.

I was cast in the series without obligation to blog or tweet. But, I do feel it’s worth sharing…and I think they knew I would anyway.

Darkcasting puts a spin (yes, pun intended) on the traditional talk show. Whitney Cummings and her guests cruise around their hometowns, in my case it was San Francisco, discussing the background of each guest as well as capturing the beautiful randomness that can only happen when two strangers sit in an unfamiliar setting, filmed by over 10 cameras in three different vehicles, while driving at the same time.

The show traveled to some of the most scenic cities in the country, creating a rich backdrop for the shows and the right ambiance for each conversation. Darkcasting visited New York, San Francisco, Chicago, New Orleans, Los Angeles, Miami.

Guests include…

New York
: Carlo Mirarchi, good friend Baratunde Thurston, Harley Viera-Newton

San Francisco: Goapele, DJ QBERT, Chef Matt Accarrino

Each series also includes interesting back stories and behind-the-scenes footage to keep visitors engaged beyond the episode.

Whitney, if you read this…don’t poke me unless you really mean it (inside joke, you have to watch the video).

Special thanks to James Andrews (@keyinfluencer) for setting up this opportunity.

View more at The Darker Side of Green

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  • Garin Kilpatrick

    Cool photos Brian!!

    • briansolis

      Thanks Garin!

  • Deanna McNeil

    I was a bit confused that Whitney Cummings link in your article takes one to your twitter feed?

  • Deanna McNeil

    Brian, I must find a way to work with you one day :) I appreciate these glimpses into energy filled campaigns such as this. Have a wonderful day & weekend!

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  • Carin Galletta

    I love how experimental Lexus can be. It flies in the face of their conservative image. And you did a great job, very relaxed, it’s not easy. Great concept, but it does get a bit schizophrenic at points and wish she was a bit more educated about social media.

    However, I believe they could achieve more with some careful editing to come in below the 5 minute mark. But hey, maybe that’s what will make it cool for their intended market.

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  • HoaiPX

    Oh nice, thanks for your information!


Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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