Lexus Debuts Darkcasting: A New Social Web Series

November 11, 2010
9 Comments

I recently had the opportunity to work with the Lexus team on an creative new project, Darkcasting, the company’s new social web series designed to launch the Lexus CT 200h. The Lexus CT 200h is a new compact full hybrid, equipped with some very compelling features as well as various driving and atmosphere modes to suit the many moods of the person in control – seriously.

I was cast in the series without obligation to blog or tweet. But, I do feel it’s worth sharing…and I think they knew I would anyway.

Darkcasting puts a spin (yes, pun intended) on the traditional talk show. Whitney Cummings and her guests cruise around their hometowns, in my case it was San Francisco, discussing the background of each guest as well as capturing the beautiful randomness that can only happen when two strangers sit in an unfamiliar setting, filmed by over 10 cameras in three different vehicles, while driving at the same time.

The show traveled to some of the most scenic cities in the country, creating a rich backdrop for the shows and the right ambiance for each conversation. Darkcasting visited New York, San Francisco, Chicago, New Orleans, Los Angeles, Miami.

Guests include…

New York: Carlo Mirarchi, good friend Baratunde Thurston, Harley Viera-Newton

San Francisco: Goapele, DJ QBERT, Chef Matt Accarrino

Each series also includes interesting back stories and behind-the-scenes footage to keep visitors engaged beyond the episode.

Whitney, if you read this…don’t poke me unless you really mean it (inside joke, you have to watch the video).

Special thanks to James Andrews (@keyinfluencer) for setting up this opportunity.

View more at The Darker Side of Green

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ABOUT ME

Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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