(R)evolution: Mark Burnett on the Art of Storytelling

• November 12, 2010
• 10 Comments

Welcome to the (R)evolution, a new series that connects you to the people, trends, and ideas defining the future of business, marketing, and media.

During Blogworld Expo, I had the opportunity to share the stage with Mr. Mark Burnett, a groundbreaking television producer, perhaps best known for creating and producing industry-defining reality television shows such as Survivor and The Apprentice. On stage, we spent an action-packed hour discussing his experiences and how he transformed his ideas into successful realities.

Immediately following, he joined me for episode 9 of (R)evolution to explore the emerging era of “reality,” where we are the new stars of a very public, social “me”dia production. We discussed the challenges and opportunities facing individuals and organizations and how we can steer experiences to foster meaningful engagement, relationships, and impact. His perspective very much defines how we must weave compelling and engaging storytelling to foster the convergence of media and the future of unscripted drama on the web.

Credits:

Andrew Landini, Producer
Adam Eckenfelder, Audio Tech/Re-Recording Mixing

Location:

Mandalay Bay, Las Vegas

Past Episodes:

1: Empowered with Josh Bernoff
2: Silicon Valley vs. The World with Sarah Lacy
3: Rick Bakas on Social Media, Wine and Community
4: Charlene Li on Open Leadership
5: Michael Fertik on Privacy and Social Networks
6: Philip Kaplan on Social Commerce and Influence
7: Scott Monty Steers Ford to Social Relevance
8: Frank Eliason on the Social Business and Customer Service

Photo Credit:

Steve Hall, Mark Burnett at Blogworld Expo

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