Best of 2010: Getting to Know Your Friends, Fans and Followers

In 2010, we were introduced to the important distinctions between monitoring and listening. At the same time, we observed an emerging dichotomy between the social graph (your personal and professional connections) and the interest graph (those who share common interests, goals, and concerns). For business strategists, publishers, and marketers, windows into the world of customers and influencers were finally jarred open to reveal the people who define online markets.

In 2011, we will place greater emphasis on listening as a tool not just for engagement opportunities, but to introduce touchpoints for learning and adaptation. Research plays a tremendous role in the evolution of business. Through analysis, businesses can identify insights necessary to earn relevance now and over time. In 2011 and beyond, social media’s critical path is paved by R.R.S. (Relevance. Resonance. Significance.)

As each year passes, we learn a bit more about the meaning of social networking and why people flock to Twitter, like Facebook, blog and curate, and check-in to locales. And this year especially, we were given an opportunity to meet our friends, fans, and followers (The 3F’s) through demographics, psychographics, and behaviorgraphics. As digital anthropologists, sociologists, and ethnographers, reading between the lines of conversations opens our eyes to better understand what moves people to connect and share. Doing so, reveals where, when, and how to engage in ways that introduce value to foster communities and affinity, attract customers, and earn loyalty.

It’s real-time vs. right time/right place…

Please read and share:

The 2010 Series on Your Friends, Fans and Followers…

1. Who are All of These Tweeple?

2. How Twitter is Changing: A new study reveals Twitter’s new direction

3. Once More, with Feeling: Making Sense of Social Media

4. Introducing Your Friends, Fans and Followers

5. The Difference Between Friends, Fans and Followers

6. The State of the Blogosphere 2010

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Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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