Engage 2.0 is Now Online and in a Bookstore Near You

I’ve some great news to share with you! One year after its official release Engage 2.0 is now available…

If you just bought the original Engage, don’t worry, this book doesn’t replace it. Engage 2.0 is a different book with a different purpose.

When it came time to release Engage in paperback I was asked if there were any changes I wanted to make before going to press. The answer was an emphatic yes.  I took this opportunity not because I felt there was anything wrong or missing, I just saw a chance to practice what I preach. As such, I listened over the year to Tweets, posts, and reviews and felt the need to incorporate suggestions and requests for a different take on an important subject…engagement.

In this second edition, I cut approximately 35,000 words and 40 sections from the original. To put that in perspective, that’s over one-half the length of a standard business book. I also took the opportunity to add new sections and also introduce significant updates to each chapter.

New areas of focus in the second edition include:

- A social business takes a human touch
- The new principles of service and value to trigger shared experiences
- Facebook commerce (F-Commerce)
- ROI and measuring success
- New engagement strategies
- Updated social media tools

The end result is that Engage 2.0 delivers a focused approach to help strategists and executives craft, execute, and measure meaningful and effective social media engagement programs.

The new book is now available at the following locations:

Amazon

Amazon Kindle

Barnes & Noble

Barnes & Noble ebook

Borders

Borders ebook

Apple’s iBookstore

For bulk orders, please visit 800CEOREAD

Audio version of Engage 1.0 on Audible

This is your time to #Engage!

You can read more about Engage 2.0 in a new interview published on The Next Web. It also discusses the challenges and opportunities facing books in a real-time world.

p.s. If you’re wondering if this is the next book I teased earlier this year…the answer is no. The next book will be released this Fall.

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  • http://twitter.com/RobertJMunson Robert Munson

    Looking forward to the new version!

    • http://www.briansolis.com briansolis

      Robert, me too! :)

  • http://trafficcoleman.com/blog/official-black-seo-guy/ Black Seo Guy

    You have to take that step into making contact with your audience..if you don’t then someone else will..

    “Black Seo Guy “Signing Off”

  • http://twitter.com/CarolinaMillan Carolina Millan

    This is great news! Too bad I just bought the other version a couple weeks ago and haven’t read it yet… now i want to read the new one!

    • http://www.briansolis.com briansolis

      Carolina, The hard cover is a much deeper dive…if you’re looking for that, you’re all set. The new engage is lighter…intentionally.

  • http://blastsocialmedia.com Stephen Kelly

    Glad to hear an update is coming. I am currently teaching a social media marketing course in the state of Minnesota and I chose to use Engage! as the primary text. If you are interested in receiving feedback on Engage! from the position of a student or instructor in a classroom feel free to shoot me an email, Brian.

    • http://www.briansolis.com briansolis

      Stephen, thank you. I would very much love to hear… http://scr.im/solis

  • http://blastsocialmedia.com Stephen Kelly

    Glad to hear an update is coming. I am currently teaching a social media marketing course in the state of Minnesota and I chose to use Engage! as the primary text. If you are interested in receiving feedback on Engage! from the position of a student or instructor in a classroom feel free to shoot me an email, Brian.

  • http://www.online-business-virtual-assistant.com/ Virtual office assistant

    Hi,
    social media is the effective way of connevting with potential customers and Engage will surely do that in a great way.
    Haven’t got the new version. Thanks for the info and i will sure get the new version.

  • http://www.brandboost.co.uk Danny Blair

    If we’re going to have digital Darwinism shouldn’t we also have digital creationism? Just in case a copy falls in to the wrong hands. Looking forward to reading the new edition. Good luck with it.

  • http://www.newmediabrief.tv/ Ramon B. Nuez Jr.

    jl

  • http://www.breakbumper.tv Ramon B. Nuez Jr.

    Brian, I have heard a great many good things about the first book. Unfortunately, I never got around to reading it. I will most certainly pick-up the revised and updated Engage.

    BTW, congratulations on joining the Altimeter Group!

    • http://www.briansolis.com briansolis

      Hello Ramon, see you at SXSW?

    • http://www.breakbumper.tv Ramon B. Nuez Jr.

      Unfortunately, I will not be attending this year — scheduling snafu.

    • http://www.breakbumper.tv Ramon B. Nuez Jr.

      Unfortunately, I will not be attending this year — scheduling snafu.

  • Pedro Lelis

    Feeling bad. I’ve just bought it in London and brought to Brazil for studying.

    • http://www.briansolis.com briansolis

      The hard cover is for individuals looking for a deep study…the paperback is written for those who prefer a faster, but still comprehensive read.

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  • Christiane Lavanoux

    “… just creating profiles and updating them on these hot social networks does not guarantee that people will listen. This is about engagement. In order for social media to mutually benefit you and your customers, you must engage them in meaningful and advantageous conversations, empowering them as true stakeholders in your marketing and service efforts.”

    These are the lines I like best as they sum up the human aspect of these interactions and their mutual benefits, beyond the sellers-customers exchange lies the essence of our lives. It’s about who we are and what life we decide to choose for ourself. The brand is us and how we interact on these social networks mirrors our life purpose and our impact on our society and the world.

    Congratulations Brian on your engagement!

    Christiane

  • http://www.pixelwiremedia.com Jack

    Good to hear about the new edition. I bought the book a year ago and got about 1/3 through it before moving onto something else. I enjoyed the content, but was distracted by the organization. I love the blog. Thanks.

    • http://www.briansolis.com briansolis

      Thanks Jack. Feedback like that was instrumental in the development of this next book.

  • Cathrin

    Currently reading Engage! but would like to read the 2.0 as well:-) Will it sell in Europe? Can only find it in US bookstores online.
    /Cathrin

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ABOUT ME

Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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