Studying the impact of innovation on business and society

Flying to a Higher Altitude with Altimeter Group

Today I have some very special news to share with you – I will be joining Altimeter Group. To help you understand why I decided to make this move, allow me to provide a bit of context.

Over the years, I’ve published my experiences, observations and insights primarily exploring the impact of social technology on marketing, advertising, media, business, communications, and culture.

But within the last couple of years, the two places where I continually gravitate towards more often than less is defining business strategy and bridging the gaps between strategy and execution. As such, I’ve been focusing a considerable amount of my time on helping business leaders define a new era of relevance. As I am doing with my next book, I am expanding my focus from social media and social business to document and contribute to the evolution of an adaptive business.

While I do this work today, I believe that learning is always part of the game. And in gaming, there’s a saying for those who strive to always improve. If you want to get better, play people who truly challenge you. Such is true for my next move.

Today, I’m honored to announce that I’m joining the team at Altimeter Group as Principal. Over the years, I’ve had the privilege of calling Charlene Li and Jeremiah Owyang friends, mentors, and also neighbors. I’ve learned so much from them that over time, it was simply a natural progression to move toward an official relationship.

My initial focus at Altimeter is on new media strategies and models to design frameworks, creating bridges between companies and customers, employees, and other important stakeholders. This work will also expand into areas of change management. Joining Altimeter allows me to pursue and develop these ideas with arguably the best minds in the space.

In addition to market research, I will also provide a series of consulting services spanning the following areas:

Strategy Review – Analyze current programs and plans to assess strengths, weaknesses, and opportunities.

Training/Education – Assist individuals and teams at various levels learn and grow together. Help teams accelerate advanced learning to excel in more sophisticated new media strategy and tactics.

Workflow/Process/Governance – Define guardrails, assess current workflow and optimize for social, and draft playbooks to help engagement teams shine.

Organizational Transformation and Process Innovation – Review current infrastructure for new media and assist in the redesign of team structure to improve collaboration within one department and across organization.

Stakeholder Inspiration – Based on needs or state of company morale, present to troops to inspire creativity and collaboration.

Metrics – Work with engagement teams to develop measurement standards including + program KPIs and ROI.

Intelligence Framework – Assist in development of an intelligence framework to extract insights and trends to develop new strategies, processes, and methodologies.

For those who work with me at FutureWorks, the creative new media consultancy I founded in 1999, I will continue to advise the team there and support clients that are clear of any potential conflicts with my work at Altimeter.

In the mean time, I’m excited to join this amazing team. I’m looking forward to working with Charlene and Jeremiah of course, but I would also like to recognize Lora Cecere, Alan Webber, Susan Etlinger, Andrew Jones, and Christine Tran. Together I know we’ll reach new heights.

I would also like to take a moment to thank Ray Wang (who now runs Constellation Research Group) and Deb Schultz for their help, guidance, and friendship over the years.

Thank you for reading. Thank you for your continued support. Please stay in touch at my new email address, brian [at] altimetergroup [dot] com. If you would like to subscribe to my upcoming research reports, please register here.

Now, take your seats and fasten your seatbelts. We are number one on the runway for departure.

If you would like to receive a notification about my first research report, and get invited to the webinar, please sign up using this form


Connect with Brian Solis on Twitter, LinkedIn, Facebook

104 COMMENTS ON THIS POST To “Flying to a Higher Altitude with Altimeter Group”

  1. Brian, welcome to the family. We’re honored to have you. See you at the Hangar.

    PS: I steal staplers. just a warning.

  2. Brian, welcome to the family. We’re honored to have you. See you at the Hangar.

    PS: I steal staplers. just a warning.

  3. Bill Handy says:

    Congratulations on this move Brian. Well deserved for both parties.

  4. Bill Handy says:

    Congratulations on this move Brian. Well deserved for both parties.

  5. congrats my friend…

  6. congrats my friend…

  7. Congrats Brian – You are joining a top flight group of people.

  8. Congrats Brian – You are joining a top flight group of people.

  9. Congrats Brian – You are joining a top flight group of people.

  10. Wow, Brian! Congratulations to you and the entire Altimeter gang! Happy flying!

  11. Wow, Brian! Congratulations to you and the entire Altimeter gang! Happy flying!

  12. 40deuce says:

    Congrats Brian!
    Sounds like a great move!

    Cheers,
    Sheldon, community manager for Sysomos

  13. Brian, such great exciting news. I look forward to seeing what you have in store at Altimeter! Congrats!

  14. Congrats Brian! great move!

  15. Congratulations Brian! Altimeter is definitely what many businesses need to evolve their businesses into this next century! You along with Charlene and Jeremiah and the whole Altimeter Group can really help provide that guidance and real world execution that is desperately needed, to truly help many businesses evolve!

  16. Congrats to both you and Altimeter Group. Solid pairing. :)

  17. Scott Gould says:

    Congratulations Brian – well deserved and a great match.

  18. Congrats Brian. Engage + Open Leadership = a powerful combination! Hope to see you back in Oz soon.

  19. Anonymous says:

    Like chocolate and peanut butter. Congrats, Brian!

  20. Congratulations Brian!

  21. Congrats on the move. I’m excited for you.

  22. Congrats Brian! Exciting new change and looking forward to your continued success and amazingness…

  23. Barbara says:

    Congratulations Brian..seems like a match made in heaven.

  24. Anonymous says:

    Congratulations from here…great mashup. Or matchup. Cheers!

  25. Gail Lyon says:

    Congratulations Brian and the Altimeter Group – perfect match!

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