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Engage 2.0 is Now Online and in a Bookstore Near You

I’ve some great news to share with you! One year after its official release Engage 2.0 is now available…

If you just bought the original Engage, don’t worry, this book doesn’t replace it. Engage 2.0 is a different book with a different purpose.

When it came time to release Engage in paperback I was asked if there were any changes I wanted to make before going to press. The answer was an emphatic yes. I took this opportunity not because I felt there was anything wrong or missing, I just saw a chance to practice what I preach. As such, I listened over the year to Tweets, posts, and reviews and felt the need to incorporate suggestions and requests for a different take on an important subject…engagement.

In this second edition, I cut approximately 35,000 words and 40 sections from the original. To put that in perspective, that’s over one-half the length of a standard business book. I also took the opportunity to add new sections and also introduce significant updates to each chapter.

New areas of focus in the second edition include:

– A social business takes a human touch
– The new principles of service and value to trigger shared experiences
– Facebook commerce (F-Commerce)
– ROI and measuring success
– New engagement strategies
– Updated social media tools

The end result is that Engage 2.0 delivers a focused approach to help strategists and executives craft, execute, and measure meaningful and effective social media engagement programs.

The new book is now available at the following locations:


Amazon Kindle

Barnes & Noble


Borders ebook

Apple’s iBookstore

For bulk orders, please visit 800CEOREAD

Audio version of Engage 1.0 on Audible

This is your time to #Engage!

You can read more about Engage 2.0 in a new interview published on The Next Web. It also discusses the challenges and opportunities facing books in a real-time world.

p.s. If you’re wondering if this is the next book I teased earlier this year…the answer is no. The next book will be released this Fall.

18 COMMENTS ON THIS POST To “Engage 2.0 is Now Online and in a Bookstore Near You”

  1. Ian Goldsmid says:

    fantastic achievement Brian – just bought the new kindle edition.

  2. JEBworks says:

    Based on the original my copy of which is full of yellow marker annotations I’m sure this is another must read. Great to see you’re keeping us on our toes with this new version, Brian.

  3. Mick says:

    2.0 is not to available in Amazon Kindle format in the UK and the US store will not allow me to buy.

  4. I can’t wait to read on the New Engagement Strategies. Soon, I’ll be designing a course for college students on social media strategies for organizations. Your new book is a must to be. By the way, I liked how you engaged us creating the section REACTIONS with our tweets. You are the father of engagements! And don’t apologize for writing a better book for us. In Internet marketing we call that OPTIMIZATION. Thanks for engaging.

  5. Spencer Tillett says:

    Both Amazon and the iTunes book store seem to only have the original version. When will 2.0 be available digitally?

  6. Anonymous says:

    Could we just make do with Engage 1.0? 🙂

  7. Anonymous says:

    Your new book will help me for some colleges and university related works. The reactions you created with our tweets is totally perfect. You are the father of engagements! And don’t apologize for writing a better book for us. In Internet marketing we call that OPTIMIZATION. Thanks for the post.

  8. Floyd Mendez says:

    Hey heads up, your BN links are linking to Borders.

  9. Adamsclay says:

    Optimization is the best things for internet marketing. Your new book has helped me very well. 2.0 version is the best version I think. And I found it hardly.

  10. Shakil 1256 says:

    But from where I can purchase it. I cannot find it on amazon. Can anyone please give the link to purchase. Thanks for the post.

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