- April 15, 2011
- 18 Comments
I’ve some great news to share with you! One year after its official release Engage 2.0 is now available…
When it came time to release Engage in paperback I was asked if there were any changes I wanted to make before going to press. The answer was an emphatic yes. I took this opportunity not because I felt there was anything wrong or missing, I just saw a chance to practice what I preach. As such, I listened over the year to Tweets, posts, and reviews and felt the need to incorporate suggestions and requests for a different take on an important subject…engagement.
In this second edition, I cut approximately 35,000 words and 40 sections from the original. To put that in perspective, that’s over one-half the length of a standard business book. I also took the opportunity to add new sections and also introduce significant updates to each chapter.
New areas of focus in the second edition include:
- A social business takes a human touch
- The new principles of service and value to trigger shared experiences
- Facebook commerce (F-Commerce)
- ROI and measuring success
- New engagement strategies
- Updated social media tools
The end result is that Engage 2.0 delivers a focused approach to help strategists and executives craft, execute, and measure meaningful and effective social media engagement programs.
The new book is now available at the following locations:
For bulk orders, please visit 800CEOREAD
Audio version of Engage 1.0 on Audible
This is your time to #Engage!
You can read more about Engage 2.0 in a new interview published on The Next Web. It also discusses the challenges and opportunities facing books in a real-time world.
p.s. If you’re wondering if this is the next book I teased earlier this year…the answer is no. The next book will be released this Fall.