Announcing: The End of Business as Usual

Earlier this year, I announced that I was writing another book. I left clues here and there, but I had yet to officially announce the title or the focus of the book. The truth is that I didn’t want to give readers of Engage 2 the impression that I was ready to move on.

So finally, it is with great pleasure that I share with you the name and also the semi-final draft of the book’s cover.

Officially introducing, “The End of Business as Usual.”

It will go live on October 1, 2011 and it’s available for pre-order now at Amazon | Barnes and Noble | 800CEOREAD.

An Excerpt from the Cover

The End of Business As Usual explores each layer of the complex consumer revolution that is changing the future of business, media, and culture. As consumers further connect with one another, a vast and efficient information network takes shape and begins to steer experiences, decisions, and markets. It is nothing short of disruptive.

The End of Business As Usual will change the way you view the world of business, from sales and marketing to customer service and product development to leadership and culture.

More to come…

Thank you once again for your support over the years and also thank you to the wonderful team at Wiley.

Connect with Brian Solis on Twitter | LinkedIn | Facebook | Google+

  • Tim Pacileo

    Excellent Brian – looking for to the new book –  digital marketing is just awesome.  While not a 100% replacement for traditional media it’s really hard for businesses to deny they need to get involved in all aspects of digital /online media if they want to prosper  in the coming months

  • Aaron Lee

    Love the cover! can’t wait to read it!! 

  • Marcus Brown

    You know, the title… I mean, don’t get me wrong, it’s good. I just can’t shake the feeling that I’ve seen it before some where. On a book cover. A book about business and the Internet. How odd.

  • Anonymous

    Looks great, Brian.  I bet it will complement my latest (Blind Spots: The 10 Business Myths You Can’t Afford to Believe on Your New Path to Success).  Cheers to successful releases at the beginning of October!

  • Steven Ramirez

    Fantastic! Congratulations, Brian.

  • Sharmeenrafique

    Many many congratulations Brian. Thank you for giving us a great piece of work that will be  soon landed in my hand.

  • Anonymous

    Hooray! Yet another business book based on social media (with just the right amount of the usual centuries-old communication practices thrown in for good measure)! Just what the world needed! Not.

    • briansolis

      Dan, you might be pleasantly surprised.

    • Anonymous

      It just sounds like every other book that’s already been written, being written, or to be written before the end of the year. Moreover, the “consumer revolution” has already been televised – it ain’t a new concept. But don’t worry about me, I get it: books = speaking gigs = $$$. It’s just business as usual and you’ve done it well. 

  • John T. Lawlor

    Thanks Brian for continuing to frame the conversation with an informed and engaging perspective. Congratulations. 

  • Ryan Biddulph

    Hi Brian,

    Congratulations on the release of your new book!


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  • parbindsingh

    You got very nice and interesting title, congratulation buddy!!!!

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  • Deirdre Breakenridge

    Congratulations on the new book.  I’m sure it will be excellent and I can’t wait to read it!

    • briansolis

      Aww. Thank you Deirdre. You are the best. Miss you lots!

  • Anonymous

    Looking forward to sitting down with it and a cup of java!

    • briansolis

      You know what? Me too! That sounds good….

  • JEBworks

    This will be an iPad download soon. Congratulations.

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  • Anonymous

    I put this in my must buy for this season. Look forward to reading it Brian. 

  • Michael Said

    Look forward to the end result (excuse the pun), we should all be learning as much as possible about business especially in this ever evolving world that we live in. 

  • Extreme John

    Congratulations. This is gonna be an interesting book to read. I’m looking forward to read it too. Thanks!


Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.

Brian has authored several best-selling books including What’s the Future of Business (WTF), Engage! and The End of Business as Usual. His blog,, is ranked as a leading resource for insights into the future of business, new technology and marketing.

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