Earlier this year, I announced that I was writing another book. I left clues here and there, but I had yet to officially announce the title or the focus of the book. The truth is that I didn’t want to give readers of Engage 2 the impression that I was ready to move on.
So finally, it is with great pleasure that I share with you the name and also the semi-final draft of the book’s cover.
Officially introducing, “The End of Business as Usual.”
An Excerpt from the Cover
The End of Business As Usual explores each layer of the complex consumer revolution that is changing the future of business, media, and culture. As consumers further connect with one another, a vast and efficient information network takes shape and begins to steer experiences, decisions, and markets. It is nothing short of disruptive.
The End of Business As Usual will change the way you view the world of business, from sales and marketing to customer service and product development to leadership and culture.
More to come…
Thank you once again for your support over the years and also thank you to the wonderful team at Wiley.