In preparation for the launch of my next book, I’m proud to share that v1 of the site is now live at

About the book:

TODAY’S BIGGEST TRENDS- the mobile web, social media, gamification, real-time- have forced us to rewire the way we think about and run our businesses. Consumers are creating a new digital culture, shifting business landscapes one tweet at a time. New networks have created an ever- expanding “egosystem,” in which everyday people believe their lives deserve 24-hour broadcasts. But now, we need to decipher the significance of this behavior and understand where the social and mobile web are headed. At the heart of all of this, a new breed of consumer is emerging—and they’re changing the very foundation of business.

The End of Business As Usual explores each layer of this complex consumer revolution that is changing the future of business, media, and culture. As consumers connect with one another, a vast and efficient information network takes shape and begins to steer experiences, decisions, and markets. It is nothing short of disruptive.

The End of Business as Usual is available for pre-order now.

More soon…

  • Jonathan Rivers

    Looking forward to picking it up.

    • briansolis

      Thanks Jonathan!

  • social traffic

    I am excited to hear about social media and gamification as well as see where they go in the future.  Gamification is one of the strongest pullers out there today and needs to be looked at very seriously.  Banal tasks can be made so that people are clamoring to “achieve” them for no or almost no reward other than a sense of some sort of accomplishment, it is truly an amazing idea.

  • term papers

    Great htis is really nice thing!)

  • David de Francisco

    Seems really interesting. I wonder if the book covers how marketing and advertising, as a concrete business subset, are influenced by the topics metioned (social media, gamification,…) in the book presentation.

  • Claire Hunter-Smith

    I will definitely be picking up a copy of this!

    • briansolis


  • Ptmahon

    Fascinating and a much needed topic for deep exploration.

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Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian



  • The Four Horsemen of the Modern Apocalypse
  • Digital Customer by Brian Solis
  • Think like the customer by Brian Solis
  • Mirrors and Dreams by Brian Solis