- November 6, 2011
- 18 Comments
In The End of Business as Usual, I review in detail how markets are evolving and what businesses need to do to earn relevance among a different breed of consumer. For those who struggle to make the case within their business or organization, to not just engage consumers online, but evolve business philosophies, practices, and systems, to truly matter, this is your guide.
In the end, your customers will share their experiences and they will influence the decisions of others. Shared experiences contribute to a collective reality that differs from how you market and sell your brand today. Without you, who will bridge the gap? Who will create and steer meaningful experiences knowing what you’re learning today?
In support of the book, Mark Burnett, Television Executive Producer, offers his view, “Your customers will share their experiences both good and bad. Now that everyone is connected, it’s amplified and incredibly influential. This book will help you rethink your vision and mission to survive in a new era of digital Darwinism.”
Order The End of Business as Usual today…