USA Today’s Jon Swartz on Disruptive Technology’s Impact on Business and Culture

Jon Swartz is a veteran journalist who has covered Silicon Valley’s highs and lows over the years. As Swartz says, he’s seen it all and along the way, he’s chronicled not only the events but its impact on business, culture, and society. Jon joins us on (R)evolution to discuss disruptive technology, what it means and what’s next.

Please take a moment to watch and let us know your thoughts…

Season 2 – Episode 12

Image Credit: Thomas Hawk

Season Two:

S2E1: How Mercedes Benz Successfully Uses Social Media to Engage
S2E2: Technorati’s Richard Jalichandra on the State and Future of Social Media
S2E3: Guy Kawasaki on the Art of Enchantment
S2E4: Adly CEO Arnie Gullov-Singh on the Social Era of Celebrity Endorsements
S2E5: Filmmaker and Webby Awards Founder Tiffany Shlain
S2E6: Jim Louderback, Revision3 CEO on the Future of Broadcast and Web Television – Part 1 of 2
S2E7: Jim Louderback, Revision3 CEO on the Future of Broadcast and Web Television – Part 2 of 2
S2E8: Marcel LeBrun of Salesforce Radian6 on the Future of Social Media Monitoring
S2E9: Our Digital Society in the Next 30 Years: An Interview with John Battelle
S2E10: How Social Customer Service is Changing the Culture at Comcast
S2E11: Dunkin’ Donuts Uses Social Media to Improve Customer Relationships and Experiences

Watch Season One on YouTube

Now on iTunes!

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  • Anonymous

    I love this! I agree with Jon’s point on the overload of communication channels and feel like everyone is vying for our attention. I think the value is being lost in diminishing the consumer’s attention span. I’d like to see some research about this. Innovation is great but is it happening so fast that the value is being lost? Great segment guys.

    • http://www.briansolis.com briansolis

      Thank you for watching Joan! It’s nice to know we were able to hold your attention knowing it is being pulled elsewhere. USC ran controversial research where it suggested that people were moving so fast, sympathy and empathy were lessened. Interesting…

  • Dave Sachse

    Great interview Brian. Interesting perspective from Jon on communication overload. Joan, I agree with you on how everyone vying for our attention is impacting the value of consumers attention. I’ve been following this digital shift closely (Digital Darwinism is an excellent term Brian!) and how it has been impacting businesses specifically for the last two years as I’ve been developing my startup. On my social platforms, I follow top bloggers, news sites, tech leaders and leaders of businesses in other industries. It seems many individuals retweet articles from Mashable, BI, NYT, etc (sometimes communicating as if they were their own articles). Personally, repetitiveness of data has impacted my efficiency and attention on following the latest in the industry. It’s even harder to weed through the repetitve data across multiple platforms: Twitter, Facebook, LinkedIn, Google+, Tumblr etc. While I think Klout is very innovative and I like Joe’s vision, I’ve notice it may be a significant contributor to the repetiveness trend as individuals are vigorously trying to increase their Klout score. Nevertheless, for brands and business adapting in this digital shift, Michael Donnely said it best “brands need to be prepared to lose contol” because as Brian puts it in the End of Business as Usual: the future of brands will be define by shared customer experiences. Great work on the book Brian, I’m throuoghly enjoying it thus far. Next time put a warning sticker on it: this book requires at least 3 highlighters and a notebook (may be a bundle opportunity ;). I was reading it on plane and stopped only because my highlighted ran out! Keep up great work Brian.

    Dave (@DSox)

    • http://www.briansolis.com briansolis

      Dave, this is a great comment! Filtering for me has become a very manual process to stay on track. It comes back to this post: http://www.briansolis.com/2011/09/the-human-cost-of-social-connectivity/

      It’s true…the future of brands will be define by shared customer experiences. It’s up to define those experiences or at least contribute to their shape.

      p.s. Thank you for reading the book. I guess I need to get that sticker on there or partner with a highlighter company! If you still feel the same when you’re done, that would make a killer Amazon review! ;)

    • Dave Sachse

      Good previous post, I had missed that. I will certaintly do a review whe I’m finished. Keep up the great work.

  • Pingback: Ford’s Jim Farley on the importance of putting your brand in the hands of customers - Brian Solis

  • http://showamerica.com/ Nina Julie

     That’s good and really good to know about Impact on Business and Culture. I would like to appreciate this issue as well. Thanks mate.

  • http://www.aokc.net/ Mark waugh

    Right! I’m also agree with Jon.  I’m really impressed to read this post. This is a great post. Than ks for allocation.

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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