The New Hollywood: Developing Entertainment for All Screens [VIDEO]

Perhaps you remember Zoolander, Dodgeball and Tropic Thunder? My guest on this episode of Revolution is Mike Rosenstein, producer at Red Hour Films. Owned by Ben Stiller and Stuart Cornfeld, Red Hour Films is a production company that produced these classics and more. To compete for the future of entertainment, Stiller brought Rosenstein in to also lead the development of Red Hour Digital as the Director of Digital Content.

Red Hour Digital is investing beyond the silver screen as the new company competes for consumer attention on smaller screens including mobile, PC and also TV. Red Hour Digital is developing original digital media properties such as live action, animated webisodes, and games and also recently signed a two-year first-look deal with Paramount Digital Entertainment.

As you’ll see, Mike, Ben and the team at Red Hour Digital is exploring possibilities through a “test and learn” culture. It’s part entertainment, but as anyone will tell you in Hollywood, it’s all about the benjamins ROI. They’re learning while making us laugh along the way. But more importantly, they’re building new monetization models for a new generation of top quality content for the new screens.

Also be sure to take a look at Burning Love, an original web series released this summer. The series is executive produced by Red Hour’s Ben Stiller, Stuart Cornfeld and Mike Rosenstein, Abominable Pictures’ Jonathan Stern, Ken Marino and Erica Oyama with Paramount’s Insurge Pictures distributing the project. The series is written by Erica Oyama and directed by Ken Marino.

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The End of Business as Usual is officially here…

  

  

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ABOUT ME

Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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