CNET Asks Brian Solis Why Teens are Tiring of Facebook


(Credit: James Martin/CNET)

CNET’s Jennifer Van Grove believes that Facebook has become a social network that’s often too complicated, too risky, and, above all, too overrun by parents to give teens the type of digital freedom they crave.

Following are some of Solis’ thoughts in Van Grove’s article

The under-13, tween crowd, including one CNET editor’s daughter, technically isn’t allowed to use the application, as dictated by the terms of service and a federal restriction (though the law is changing this July in ways that will make it easier for kids to join, something Facebook lobbied hard for). Yet kids found Instagram anyway, largely because their parents wouldn’t let them join Facebook, argues Altimeter Group principal analyst Brian Solis. Teens 13 and up joined Instagram, he said, because Facebook became “too great” a social network, where they’re now connected to their grandparents.

“We take pictures of food and landscapes,” Solis said, “but teenagers use [Instagram] to share pictures of themselves…the more you share, the greater the reaction, and the more you push outside comfort zones, the more people react.”

“Teens recognized Instagram as a social network before anyone else,” Solis said. “Everyone else treated it as a camera app.”

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ABOUT ME

Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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