Brian Solis’ The End of Business as Usual Now Available in Japan; Renamed EFFECT

Japanese-American business leaders Hide Hashizume and Eiko Hashizume have successfully brought Brian Solis’ The End of Business as Usual to Japan. The book is localized but it is also a new book in many ways. First, Solis’ book has earned a new title and cover design – エフェクト (EFFECT.) Second, Solis wrote new chapters specific to the Japanese economy and how to rethink the future of business based on Japanese case studies. Lastly, Mr. Natsuno, a board member of Nico Video and professor at Keio University, contributed a special message at the beginning of the book.

「つながる消費者」台頭 企業は新たな体験提供を (徳力基彦) :日本経済新聞

Brian also traveled to Tokyo to participate in a special launch event for the book. Business leaders, academics, entrepreneurs and press joined together for an evening of dialogue and celebration. Nikkei Business also covered the release of the book. You can read more here. Pictures from the event are available here.

EFFECT is now available on Amazon.

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ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.

Brian has authored several best-selling books including What’s the Future of Business (WTF), Engage! and The End of Business as Usual. His blog, BrianSolis.com, is ranked as a leading resource for insights into the future of business, new technology and marketing.

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