Brian Solis’ The End of Business as Usual Now Available in Japan; Renamed EFFECT

Japanese-American business leaders Hide Hashizume and Eiko Hashizume have successfully brought Brian Solis’ The End of Business as Usual to Japan. The book is localized but it is also a new book in many ways. First, Solis’ book has earned a new title and cover design – エフェクト (EFFECT.) Second, Solis wrote new chapters specific to the Japanese economy and how to rethink the future of business based on Japanese case studies. Lastly, Mr. Natsuno, a board member of Nico Video and professor at Keio University, contributed a special message at the beginning of the book.

「つながる消費者」台頭 企業は新たな体験提供を (徳力基彦) :日本経済新聞

Brian also traveled to Tokyo to participate in a special launch event for the book. Business leaders, academics, entrepreneurs and press joined together for an evening of dialogue and celebration. Nikkei Business also covered the release of the book. You can read more here. Pictures from the event are available here.

EFFECT is now available on Amazon.

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ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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