Brian Solis on Digital Anthropology and the New Rules for Engaging Gen C


Brian Solis joined Bryan Kramer for an episode of IBM’s Smarter Commerce series, “Rethink Marketing.”

Discover what it takes to make more human connections and smarter business decisions during this era of upheaval. Mobile commerce, social networks, smartphones, tablets and real-time connections all the time—this time period represents a huge evolutionary step—and it really is the end of business as usual. Will your company adapt, or go extinct?

Brian is the principal analyst at Altimeter Group as well as an award-winning author, prominent blogger, and international speaker. He understands the effects of social media and disruptive technology on business, and his insights can help you align your teams and initiatives and develop new strategies for success.

 Also, be sure to download two free ebooks written by Brian Solis on this new generation of customers and the journey they follow…

Digital Darwinism and the Dawn of Generation C

This guide will help you develop your own evolutionary approach to marketing—one that more effectively shapes, steers and guides every customer experience.

Download eBook

The Connected Consumer and the New Decision-Making Cycle

Read this e-book to find out how you can understand conversations your consumers are having about your brand in order to engage this connected generation, learn what makes them loyal, and adapt your business approach.

Download eBook



Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian



  • Inspire Change by Brian Solis
  • New Research on Innovation Centers
  • To whom it may concern by Brian Solis
  • Brian Solis LikeMinds, London