Instagram Adds Video, CNET and Solis Talk About Why

Instagram co-founder Kevin Systrom shows off his application’s newest feature: video.
(Credit: James Martin/CNET)

Instagram has video — 15-second, filtered, camera-stabilized miniature movies, to be exact. But more importantly, with the release, video will finally get its moment in the spotlight. Jennifer Van Grove and Brian Solis are back together once again to examine how this is good for social video, Instagram and Facebook overall.

Following is an excerpt

“Instagram mastered the art of capturing something important and making it look as important as it does in the real world,” Brian Solis, Altimeter group principal analyst, told CNET.

Three years later, video is ripe for a similar renaissance.

“We’re finally seeing the dawn of … mobile video finding a way to help people better communicate,” Solis said of Instagram video. “One of the challenges that mobile video has had over the years is that while it’s easy to capture and share moments across social platforms, for the most part, those videos were incredibly painful to endure.”

Instagram corrects for those issues with instant video fixer-uppers: filters and camera stabilization, the latter of which Solis believes is especially key. People won’t have to take Dramamine to watch a mobile video, he said.

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Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.

Brian has authored several best-selling books including What’s the Future of Business (WTF), Engage! and The End of Business as Usual. His blog,, is ranked as a leading resource for insights into the future of business, new technology and marketing.

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