San Jose Mercury News Seeks Commentary on Yahoo’s Tumblr Acquisition from Brian Solis

Brandon Bailey of The San Jose Mercury News covered the Tumblr Yahoo! deal and reached out to Brian Solis for his thoughts.

Following is an excerpt

Many adults already use multiple services for different purposes, such as Facebook for friends, Twitter to follow celebrities and LinkedIn for professional contacts, said Brian Solis, principal analyst at Altimeter Group. But when there are so many alternatives, he added, “Facebook is going to have to compete every day for our attention.”

“We will constantly see larger businesses attempt to gain relevance by acquiring up-and-coming social networks,” Solis said.

Read the full article here.

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ABOUT ME

Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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