USA TODAY Ponders The Selfie with Brian Solis

USA TODAY’s Jefferson Graham talked to Brian Solis for his piece, “Talking Tech: The art of the selfie — some tips.

You’ve seen folks doing it all summer long: taking those silly pictures of themselves directly into the smart phone. They’re called “selfies.” Some tips to get your best shot.

Brian Solis, an analyst with the Altimeter Group, says teens and young adults look to the selfie as an “evolution” of visual chat. “They communicate not through text, but imagery of themselves. The visuals capture and communicate their state of mind.”

Where does the selfie go from here? “It’s just going to become more pervasive,” says Solis.

His reasoning: The selfie and the feedback it generates turn the ordinary Web surfer into a mini-celebrity.

“Once you put yourself out there with the live emoticon, to show your expression, and you get rewarded with likes and comments, you start to need more of that type of reaction, and therefore you share more often.”

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ABOUT ME

Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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