Following his keynote at Telefonica’s annual Campus Party at the O2 Arena in London, Brian Solis joined Co-anchors: Shivvy Jervis and Hugo Pinto for an episode of Digital Futures: ‘Innovate! Inspire! Invent!’.
What’s it going to take to really drive innovation and entrepreneurship? Telefonica Digital tracked down an MIT data scientist, programming prodigy and ‘father of the internet’ plus 7 other global thought leaders (including Brian Solis) at the world’s largest electronic entertainment event – Campus Party. Here’s their take on future innovation, women in technology and building a Digital Europe.
Brian Solis appears at 2:02 and again at 7:34.
Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.