A Conversation with Adobe on the Future of Marketing and Disruption

Special_Edition__Extended_Marketing_Minutes_with_Brian_Solis_-_YouTube

Earlier this year, I had the opportunity to present in London at a special Adobe event to celebrate the launch of What’s the Future of Business: Changing the way businesses create experiences. Immediately following the presentation, I joined Adobe’s Jeremy Waite to shoot an episode of Marketing Minute.

As the title suggests, each episode is supposed to last 60 seconds. However, this conversation wrapped just shy of 10 minutes. And, I think you’ll see way. As Adobe explains, “In this special extended version of Marketing Minutes, Brian explores the Conversation Prism, YouthQuake and growth hacking.” There’s just no way to cover that many exciting topics in one minute.

In addition, Jeremy asked some tough but important questions:

- How can marketers equip themselves to act on disruptions on the marketplace?

- What are some of the more recent disruptions in the marketplace we’ve seen and based on those disruptions how do you think we as marketers can act on the shift that we’re seeing how people are behaving online and how they’re acting with one another.

- Tell us about the Conversation Prism. What you’ve added to it and what you have changes over the previous three iterations?

- On your blog you talk #Youthquake and Generation C. Give us an overview of what’s happening with the current youth generation, what marketers can learn from youth and what the future might look like.

I do my best to answer them in this extended version of Adobe’s Marketing Minute

My new book…#WTF

Connect with me: Twitter | LinkedIn | Facebook | Google+ |Youtube | Instagram

Share

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

RECENT TWEETS

FLICKR FEED

  • Brands are co-created
  • Ideas
  • "Customer centricity starts by investing in a culture of putting the customer first. Technology then amplifies your purpose so that it creates and extends value to those seeking it." - not sure who created it, but if it's you...thank you!
  • Generation Z will never know what it’s like to dial 411 and answer questions like, “What city please?” and “What listing please?”  Or, then get frustrated only to try multiple listing names to finally hear, “I’m sorry, I can’t find that listing.”

ARCHIVE