Twitter vs. Facebook IPO: The Wrap and Brian Solis on How the Micro-Blog Dressed Up to Win Over Wall Street

Brent Lang and Sara Morrison of The Wrap analyzed Twitter’s opening day on NYSE. To better understand why Twitter outperformed expectations compared to Facebook, the duo reached out to Brian Solis for comment.

“The debacle that was the Facebook IPO showed Twitter what not to do,” Brian Solis, a digital analyst at the research and advisory firm Altimeter Group, said. “Twitter approached the market more conservatively. They did a great job of surpassing expectations and they did so by setting the bar lower.”

“Now that Twitter has a significant number of shareholders, one of its greatest challenges will be to protect its user experience against shareholder expectations,” Solis said. “These are discerning consumers and you need to keep them interested and active in the face of an ever shifting social media landscape. They need to put their users first and foremost ahead of monetization.”

Read the full article by clicking here.

Share

ABOUT ME

Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

RECENT TWEETS

    • @briansolis If you are at #TNWEurope, come by the bookstore. I'm giving away copies of #wtf right now!
    • @briansolis On my way to #TNWEurope. See you soon!

FLICKR FEED

  • Brian Solis Le Web 2013
  • Creativity ≠ Disruption
  • A Good Friday sunset...Maui style.
  • A gorgeous view from the @grandwailea #maui

ARCHIVE