Studying the impact of innovation on business and society

Twitter vs. Facebook IPO: The Wrap and Brian Solis on How the Micro-Blog Dressed Up to Win Over Wall Street

Brent Lang and Sara Morrison of The Wrap analyzed Twitter’s opening day on NYSE. To better understand why Twitter outperformed expectations compared to Facebook, the duo reached out to Brian Solis for comment.

“The debacle that was the Facebook IPO showed Twitter what not to do,” Brian Solis, a digital analyst at the research and advisory firm Altimeter Group, said. “Twitter approached the market more conservatively. They did a great job of surpassing expectations and they did so by setting the bar lower.”

“Now that Twitter has a significant number of shareholders, one of its greatest challenges will be to protect its user experience against shareholder expectations,” Solis said. “These are discerning consumers and you need to keep them interested and active in the face of an ever shifting social media landscape. They need to put their users first and foremost ahead of monetization.”

Read the full article by clicking here.

Leave a Reply

Your email address will not be published. Required fields are marked *

Join the Newsletter

Sign up for the newsletter.

Stay Connected