Brian Solis on the Future of Public Relations

Despite his status as a noted author, blogger and social media expert, Brian Solis said that he never stops learning.

“I’m still a student,” he said during the Oct. 27 General Session at the 2013 PRSA International Conference.

And he implored attendees to keep learning as well.

“Everything you think you know isn’t all you need to know. It takes a new perspective to see what the future is,” said Solis, principal analyst at the Altimeter Group. “That’s why it’s such a wonderful time to be where you are right now. Everything can change, and everything will change because of you.”

But that change will come only if PR professionals look differently at they way they do business.

Read the full article by John Elsasser at PRSA Tactics.

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ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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